Most Americans don't know who Steps are (my favorite UK pop band). Most Americans do remember Spice Girls. They weren't as huge in the US as the UK, but they were big here. Sold out tours, dolls, Spice World, etc. I wasn't a big fan of Spice Girls, except for Wannabe, so I'm not too interested in this musical. I'm not convinced it would automatically do well even with a big name. Very few jukebox musicals are hits. And I don't think Spice Girls have been around long enough to sustain a long enough run on Broadway to generate a huge hit. It will probably fare better in the West End where the Spice Girls were not only more popular, but jukebox musicals are generally more popular in the UK than the US. They've had their share of flops as well (Our House, Tonight's the Night, Daddy Cool, Desperately Seeking Susan, Never Forget), but the UK seems to have a bigger audience for them than we do (Buddy, The Rat Pack, Mamma Mia, We Will Rock You, Dirty Dancing, Thriller Live).
"What can you expect from a bunch of seitan worshippers?" - Reginald Tresilian