This show is just not selling, and with only 2.5 months to the first preview the clock is starting to count down. It's hard to know exactly what the issue is - do enough people know that it is happening? Is Glenn Close's performance perhaps not as legendary as it is made out to be? (she does seem to have a reputation of not being able to deliver well on the vocals and it was from a season without much competition). It could be ticket cost - but it seems like the tickets that are selling are actually the prime premium orchestra seats. The die hard fans seem to be getting their pick, but with a theatre that size the show needs to appeal to a wider audience.
If you look at the ticketmaster facebook attending sidebar - it's been 5 days since someone used it! *crickets* - It's easy to throw Ken Davenport under the bus (I assume he is involved given his new position at RUG), but I do wonder if they have made the best choices thus far. For example, announcing the show and putting ticket sales on sale immediately (isn't it better to make this two separate announcements - to build hype and generate more headlines?). If I look at their YouTube channel all the videos are a year old. Shouldn't they do another/new interview with Glenn Close talking about how excited she is to return to Broadway in the role etc.? (they did it for the West End concert).
I expect discounting soon. I hope things improve because I'm starting to wonder if they'll even be able to last the entire 16 weeks. With a 40-piece orchestra this show will not be cheap.
Give me claws and a hunch, just away from this bunch.