TONY Ratings and Advance Sales

[ucjrdude902]

Posted: 6/8/09 at 12:11pm

Any news on either?

[songanddanceman2]

Posted: 6/8/09 at 12:13pm

It got around 7 million viewers

[iamchanging9]

Posted: 6/8/09 at 12:14pm

it averaged 7.7 million viewers

http://tvbythenumbers.com/2009/06/08/sunday-ratings-abc-nba-finals-game-2/20271

[ucjrdude902]

Posted: 6/8/09 at 12:17pm

Is that good?

[songanddanceman2]

Posted: 6/8/09 at 12:17pm

No not really, though its a tick up from last year

[SNAFU]

Posted: 6/8/09 at 12:39pm

Says it was nearly unwatched in the coveted 18-49 year old market.

[LotteTBS138]

Posted: 6/8/09 at 12:40pm

Well, there was also game 2 of the NBA finals... I personally was switching back and forth.

[dramamama611]

Posted: 6/8/09 at 12:50pm

Gee....everyone I KNOW that watched is IN that demographic!

And kind of early to hear about it affecting sales.

[SNAFU]

Posted: 6/8/09 at 12:54pm

dramamama, perhaps you know all of the 0.81% of the 18-49 year old viewers!

[frontrowcentre2]

Posted: 6/8/09 at 1:45pm

If you look at the hourly breakdown, The Tonys held most of its audience throughout going from a 7.8 million in the first hour to 7.6 in the 2nd hour to 6.8 in the final hour.

What this breakdown doesn't give is the details of the audience demographic, which traditionally attracts people who rarely watch commercial Television and are desirable to advertisers.

Overall, however, the Tony Awards will never get a mass audience like the Oscars simply because the awards have little relevance outside of the core group of theatre fans.

THe alternative would be to have what we saw online from 7 to 8: a series of awards and speeches with no production numbers, no "razzle dazzle." And maybe that is what some people here would prefer.

[frontrowcentre2]

Posted: 6/8/09 at 2:34pm

CBS has announced theitr spin on the ratings:


CBS's broadcast of THE 63RD ANNUAL TONY AWARDS, hosted by Neil Patrick Harris, delivered its best ratings since 2006, posting double digit percentage gains in viewers and key demographics over last year, according to Nielsen preliminary live plus same day ratings for Sunday, June 7.

THE TONY AWARDS was second in households (4.9/09) and viewers (7.45m), while averaging a 1.8/05 in adults 25-54 and 1.3/04 in adults 18-49. Compared to last year's ceremony (6/15/08 ), THE TONY AWARDS were up +11% in households (from 4.4/09), +20% in adults 25-54 (from 1.5/04), +18% in adults 18-49 (from 1.1/03) and added +1.18m viewers (from 6.27m, +19%).

Cast albums are NOT "soundtracks."
Live theatre does not use a "soundtrack." If it did, it wouldn't be live theatre!

I host a weekly one-hour radio program featuring cast album selections as well as songs by cabaret, jazz and theatre artists. The program, FRONT ROW CENTRE is heard Sundays 9 to 10 am and also Saturdays from 8 to 9 am (eastern times) on www.proudfm.com

Updated On: 6/8/09 at 02:34 PM