The Actors Fund finally renames itself: The Entertainment Community Fund

[ErmengardeStopSniveling]

Posted: 5/9/22 at 10:43pm

Rebranding unveiled at a Gala tonight, per social media reports.

So now Stokes won't have to say "you know, we're not JUST for actors." But 10 syllables is quite a mouthful when you used to only have 4!

......they couldn't have done that during the pandemic when their name-recognition was at an all-time high?

Updated On: 5/9/22 at 10:43 PM

[Highland Guy]

Posted: 5/10/22 at 9:20am

ErmengardeStopSniveling said: "Rebranding unveiled at a Gala tonight, per social media reports.

So now Stokes won't have to say "you know, we're not JUST for actors." But 10 syllables is quite a mouthful when you used to only have 4!

......they couldn't have done that during the pandemic when their name-recognition was at an all-time high?"

 

Stop bitching about it.

 

[everythingtaboo]

Posted: 5/10/22 at 9:34am

I mean sure, I guess. But does everything have to be spelled out nowadays? 

[iluvtheatertrash]

Posted: 5/10/22 at 9:58am

everythingtaboo said: "I mean sure, I guess. But does everything have to be spelled out nowadays?"

There is literally nothing here to gripe about. If this is a problem for you, might be time to talk to your therapist.

[everythingtaboo]

Posted: 5/10/22 at 10:32am

iluvtheatertrash said: "everythingtaboo said: "I mean sure, I guess. But does everything have to be spelled out nowadays?"

There is literally nothing here to gripe about. If this is a problem for you, might be time to talk to your therapist."

Considering your antagonistic response, maybe look in the mirror.

[bwaylyric]

Posted: 5/10/22 at 10:47am

And still more syllables than Broadway Cares Equity Fights AIDS.

[iluvtheatertrash]

Posted: 5/10/22 at 10:55am

everythingtaboo said: "iluvtheatertrash said: "everythingtaboo said: "I mean sure, I guess. But does everything have to be spelled out nowadays?"

There is literally nothing here to gripe about. If this is a problem for you, might be time to talk to your therapist."

Considering your antagonistic response, maybe look in the mirror."

The fund is trying to be more inclusive and help more people and you’re complaining about the new name. Get a grip. There is literally nothing to be said about this except “how great it’ll reach more people!”. 

[eidolonnyc]

Posted: 5/10/22 at 11:27am

Not sure the wisdom of throwing away more than a century of hard-earned name recognition and good will. "Actor's Fund" was something special; "Entertainment Community Fund" is bland and generic.

[ErmengardeStopSniveling]

Posted: 5/10/22 at 11:38am

eidolonnyc said: "Not sure the wisdom of throwing away more than a century of hard-earned name recognition and good will. "Actor's Fund" was something special; "Entertainment Community Fund" is bland and generic."

I disagree –– Actors Fund was a confusing name, as anyone who has ever tried to fundraise on behalf of the Fund will tell you.

[DrMonicaDeMoneco]

Posted: 5/10/22 at 12:33pm

I like the new name! Feels inclusive!