Thoughts on the Broadway Wine Club?

Has anyone seen this?

https://www.broadwaywineclub.com/


I'm wondering if it's actually being operated by someone(s) with legitimately Broadway ties and experience, or just someone trying to attach themselves to the community.

 

"As a member you’ll receive:

• Three exclusive wines in either a 3 or 6 bottle pack.
• An invitation to access our private virtual experiences connected to each release, including interviews with Broadway stars, winemakers, and other luminaries.
• As live experiences return to NYC, Broadway Wine Club will host in-person events including tastings and intimate theatrical performances exclusive to club members.
• The occasional special release of other unique wines from our winemaking partners. First come, first served!
• Experience vineyard tours and special tastings when you visit our partners in wine country."

The wines are actually not that cheap. At least not in the places I looked. Wondering which Crocker and Starr wine they are using for the "Ghostlight" wine.

Seems like it was put together quickly and without much thought. How much is shipping? Is this a one time purchase or recurring shipment? Also seems like there's no connection to Broadway other than a custom label they slapped on a bottle? 

This looks interesting and it looks on the level...and I love me some wine but I'm already part of the TCM Wine Club so I'll take a pass...wish them luck though...