PRS, and just what exactly is your point?
Every year after the broadcast someone gleefully reports the ratings were lower this year than they were last year.
SO WHAT?
Network ratings overall are declining every year. Top rated shows now are at least 1/3 below what thet were 10 years ago. People have too many other entertainment options now.
10 Years ago with the shift to Radio City Music Hall and Rosie's first turn hosting the Tony Broadcast logged its best numbers in years: A 9.6 rating and 16 share. (A current hit CBS show, THE BIG BANG THOERY on it's best week gets a 4.6 rating and a 10 share)
CBS has no trouble selling the Tony Awards ads to sponsors who covet the program's unique demographic. Why do you think they wanted that extra hour back from PBS a few years ago?
So, explain why this is of such concern to you.
Cast albums are NOT "soundtracks."
Live theatre does not use a "soundtrack." If it did, it wouldn't be live theatre!
I host a weekly one-hour radio program featuring cast album selections as well as songs by cabaret, jazz and theatre artists. The program, FRONT ROW CENTRE is heard Sundays 9 to 10 am and also Saturdays from 8 to 9 am (eastern times) on www.proudfm.com