Agree, the success for this property comes from people’s affinity for the musical, the characters in it, and the songs. People didn’t turn out just because they love stories about Oz.
The Star Wars comparison is apt, as Disney has now completely diluted the brand of one of the biggest pop culture franchises of the last century.
"You drank a charm to kill John Proctor's wife! You drank a charm to kill Goody Proctor!" - Betty Parris to Abigail Williams in Arthur Miller's The Crucible