If Shrek weren't produced by Dreamworks then I would say that there is no way in hell that the show would be doing a transfer due to how much money they lost on Broadway.
"If you try to shag my husband while I am still alive, I will shove the art of motorcycle maintenance up your rancid little Cu**. That's a good dear"
Tom Stoppard's Rock N Roll
with the amount of expsure these reality show gets, it is no surprise the producers want such a big theatre, they have always done so in the past, I guess the market is there for a limited time only, so guess they want to cash in quickly.
I can imagine Oliver! is very expensive because they have to cast three sets of children plus the large sets and orchestra, it is probably a reason why Cameron has never transferred it to Broadway because the costs would be too much.
Contracts are thru till September as Ive said on here before. He said he would probably close it around then. a number of people I know in it are seeing it close after Christmas. 'Shrek' will not open in the UK until Spring 2011, I was told that by people on the show while in New York last year.
The first Shrek is great but they really milked it dry with Shrek 2 and Shrek the Third and thankfully the next film is the last although they are doing a Puss in Boots film.
I really hope Dreamworks don't ever consider doing musicals based on their other films.