#1
Posted: 1/4/09 at 1:24pm
As per Playbill...
In fall 2007, the show's top ticket prices were $450 and $375 for "premier" seats, with plenty of $120 seats available in and around the same area of the orchestra.
That high-price offer was established in anticipation of high demand for the show. "Dynamic pricing" was in effect for the show. That is, if the $450 seats did not sell, they were released at the box office (at a time to be determined by the producers) for $120 — the standard price for a Broadway orchestra seat. Conversely, if all allotted $450 seats were sold, additional seats priced at $120 could be marked up to $450. It was all about what the market would allow.
Sillerman later said in interviews that the high pricing was not a good idea. No announcement of recoupment was made.
With 484 performances, it doesn't even register on Broadway's long run list. Makes me wonder, who actually paid $450 for this?
In fall 2007, the show's top ticket prices were $450 and $375 for "premier" seats, with plenty of $120 seats available in and around the same area of the orchestra.
That high-price offer was established in anticipation of high demand for the show. "Dynamic pricing" was in effect for the show. That is, if the $450 seats did not sell, they were released at the box office (at a time to be determined by the producers) for $120 — the standard price for a Broadway orchestra seat. Conversely, if all allotted $450 seats were sold, additional seats priced at $120 could be marked up to $450. It was all about what the market would allow.
Sillerman later said in interviews that the high pricing was not a good idea. No announcement of recoupment was made.
With 484 performances, it doesn't even register on Broadway's long run list. Makes me wonder, who actually paid $450 for this?
Cast albums are NOT "soundtracks."
Live theatre does not use a "soundtrack." If it did, it wouldn't be live theatre!
I host a weekly one-hour radio program featuring cast album selections as well as songs by cabaret, jazz and theatre artists. The program, FRONT ROW CENTRE is heard Sundays 9 to 10 am and also Saturdays from 8 to 9 am (eastern times) on www.proudfm.com
