BURN THE FLOOR at the Walter Kerr

[dramadude]

Posted: 8/17/09 at 1:30pm

I noticed the marquee for "Irena's Vow" was taken down this morning, and by lunchtime, this had replaced it. I guess this is good advertising?

[Ed_Mottershead]

Posted: 8/17/09 at 1:43pm

Sorry, what had replaced it? There wasn't any link on your post that I could see. Isn't Little Night Music supposed to go into the Kerr? Just asking.

[frogs_fan85]

Posted: 8/17/09 at 1:49pm

The marquee is pointing towards the Longacre.

[ljay889]

Posted: 8/17/09 at 1:49pm

That scared me for a minute.

[WiCkEDrOcKS]

Posted: 8/17/09 at 8:39pm

That's...very odd.

[Lumen2]

Posted: 8/17/09 at 9:03pm

Jude Law's face is already plastered on the Broadhurst; these folks don;t waste time.

[WiCkEDrOcKS]

Posted: 8/17/09 at 9:07pm

Yes, but this is a billboard for a show that isn't in the theater that it's on the marquee of.

[Lumen2]

Posted: 8/17/09 at 9:17pm

It's dead space; the owners of the theatre need to make money, and if "A Little Night Music" isn't confirmed yet or whatever, it's a good way to make a buck.

[Yero my Hero]

Posted: 8/18/09 at 12:48pm

BURN THE FLOOR and A LITTLE NIGHT MUSIC also share lead producers, so they probably have a lease on the Kerr already and want to use the space to promote their other show in the meantime.

[wdwfreak]

Posted: 8/18/09 at 12:54pm

Lumen2- A Little Night Music was confirmed for a December opening.

[dramadude]

Posted: 9/10/09 at 1:39pm

The marquee is in the process of being changed to publicize the MTA VMA's this Sunday. Random.

[WiCkEDrOcKS]

Posted: 9/10/09 at 1:59pm

What the hell? So they're using empty theaters as ad space now? Weird.

[dramadude]

Posted: 9/10/09 at 2:17pm

I'll post a picture later.

[bjh2114]

Posted: 9/10/09 at 2:21pm

Well the Walter Kerr is being used as performance space on the 13th. MUSE is playing for the VMAs there, so the advertisement makes sense.