I think we who are immersed in the arts are more than just immersed in arts. Like those who enjoy watching or playing sports as their dominant cultural interaction become invested in sports management, sports business and fantasy sports gambling, we in the arts wind up playing armchair critic, armchair producer and armchair broker.
It's nether right nor wrong, it's just a side effect of living in a media age that didn't exist before television and the Internet made instant response mass media a thing.