Mike And Ike Head For Gay Divorce In New Ad Campaign

[TheatreDiva90016]

Posted: 4/13/12 at 2:39pm

This is one of the dumbest ad campaigns I have ever heard of.

"Mike and Ike might have been a popular candy years ago, but the brand is in need of a facelift. Enter the Elevator Group, an ad agency that has chosen a pretty progressive tactic for getting young people to care about the candy again: gay divorce.

That's right folks, Mike and Ike are heading for splitsville, so Mike can work on his music and Ike can work on his art. This separation is realized through new packaging, which has logos with either "Mike" or "Ike" scrubbed out reports the New York Times. The Times also reports that billboards with the scrubbed-out names will begin appearing in July, including an animated billboard in Times Square."
Link Lank Lunk

[madbrian]

Posted: 4/13/12 at 2:44pm

Team Ike here.

[TheatreDiva90016]

Posted: 4/13/12 at 2:54pm

Well, yea! They are making Mike out to be a total stoner.

[madbrian]

Posted: 4/13/12 at 3:02pm

Mike's affair with Choo Choo Charlie had something to do with the breakup.

[Calvin]

Posted: 4/13/12 at 3:05pm

Well, the box does say "original fruits."

[JerseyGirl2]

Posted: 4/13/12 at 3:14pm

Calvin wins.

[TheatreDiva90016]

Posted: 4/13/12 at 4:39pm

[CATSNYrevival]

Posted: 4/13/12 at 5:19pm

^They all sound like crazy sexual positions.

[StockardFan]

Posted: 4/13/12 at 5:55pm

Cats, you just made me LOL

[TheatreDiva90016]

Posted: 4/13/12 at 6:05pm

Me too

[StockardFan]

Posted: 4/13/12 at 6:43pm

I'm personally interested in the Tangy Twister.

[TheatreDiva90016]

Posted: 4/13/12 at 7:36pm

That's what she said

[CapnHook]

Posted: 4/14/12 at 11:57am

Tangy Twister is my staple. You stick your finger in and rotate until you find your favorite flavor.

[TheatreDiva90016]

Posted: 4/14/12 at 12:07pm

And you can tell the flavor just with your finger?

Color me impressed!

[CarlosAlberto]

Posted: 4/17/12 at 7:45am

Thing's are gettin' ugly...

[madbrian]

Posted: 4/17/12 at 7:55am

Who do you think will get custody of the Skittles in the settlement?

[Unknown User]

Posted: 4/17/12 at 3:13pm

Man, I thought they were forever. I am having dinner with Mary Jane and Peppermint Patty tonight. I wonder what they think.

[Mister Matt]

Posted: 4/17/12 at 3:15pm

I dated Slo-Poke for a few weeks, but I got tired of waiting. Now I'm looking for a Sugar Daddy.

Updated On: 4/17/12 at 03:15 PM

[madbrian]

Posted: 4/17/12 at 3:23pm

As long as it doesn't turn out to be a Milk Dud...

[TheatreDiva90016]

Posted: 4/17/12 at 7:35pm

Snicker, snicker...

[hyperbole_and_a_half]

Posted: 4/17/12 at 10:07pm

Not surprised; just last weekend at the movies I had Mike and a certain Hot Tamale in my mouth at the same time.