Just read about a restaurant in Canada called Chick Felays that has been receiving complaints by not-so-smart Canadian customers confusing the restaurant with Chick fil-A (despite the different spelling of the name and the logo featuring a fire-breathing chicken).
http://www.thestar.com/news/gta/article/1237546--angry-customers-mistake-chick-felays-for-chick-fil-a --------------------
Chick-Felays and Chick-fil-A may sound similar and both serve chicken as their main dishes, but the similarities end there, something Chick-Felays founder and CEO Nabeel Khan has been trying in earnest to point out.
“We had one guy come into one of our restaurants, ordered his food, and then refused it, asking us how we could be so discriminating,” said Khan, recounting a string of such encounters between customers and employees at Chick-Felays’ four locations in southern Ontario. “We had no idea what he was talking about. He said, ‘This is garbage,’ and walked out.”
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Khan started Chick-Felays, which he describes as “proudly Canadian,” in 2010 with his wife Afsheen. Apart from Listowel and Mississauga, they have franchises in Brampton and Oakville, with locations set to open in Milton, Scarborough and Markham by the end of the year, and Niagara next March. This growth spurt will also see locations pop up around the world, with restaurants planned for London, England and Abu Dhabi next year.
Unlike Chick-fil-A, known for its southern cooking and being closed on Sundays, Chick-Felays’s focus is on grilled chicken prepared with North African spices. It uses Peri Peri peppers in most of its dishes, which can range from mild to extra spicy. The hotness factor is represented by the restaurant’s logo: a fire-breathing chicken.
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Coach Bob knew it all along: you've got to get obsessed and stay obsessed. You have to keep passing the open windows. (John Irving, The Hotel New Hampshire)
Updated On: 8/5/12 at 11:11 PM
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