I had managed to miss the video until Damon Lindelof theorized on twitter that it was a stuntwoman in a hoax a few days ago, but finding out Jimmy Kimmel was behind it is fabulous fun.
And once again, the egg is on the face of local news media everywhere.
Words don't deserve that kind of malarkey. They're innocent, neutral, precise, standing for this, describing that, meaning the other, so if you look after them you can build bridges across incomprehension and chaos. But when they get their corners knocked off, they're no good anymore…I don't think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you can nudge the world a little.