PERHAPS their angle is that during the broadcast, this image as it appears during the ceremony will suddenly receive "light" and the actors on the image are revealed in full color -- showing the contrast from the plain black & white to full-blast stage lights. This is the ONLY way I can see this concept being of any worth. Still, even if that's the case -- THIS IS NOT AN EYE-CATCHING POSTER! It will get lost with all the other low-budget event posters going on in New York where they get any schmuck to use Microsoft Word and clipart.
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle
