2013 Tony Award Artwork
2013 Tony Award Artwork#1
Posted: 3/29/13 at 7:58pm
I just noticed that the artwork was released for this years tony awards. What do you think?
https://www.broadwayworld.com/article/Photo-Flash-Artwork-Revealed-for-2013-Tonys-20130329
Stand-by Joined: 2/15/10
2013 Tony Award Artwork#2
Posted: 3/29/13 at 8:08pmI like it as well, It seems like they went with a completely different approach then from previous years, In a way it seems more modern yet simple.
2013 Tony Award Artwork#3
Posted: 3/29/13 at 9:21pmLet's see how they develop it. Right now, I'm not real impressed; it's the kind of simple Photoshop work that could be knocked off in about a half an hour with breaking too much of a sweat. But the test will be to see how it works in larger, hopefully more complex layouts.
2013 Tony Award Artwork#4
Posted: 3/29/13 at 9:28pmIf a show reveals their artwork and no one says it looks like it was created by a high schooler with Photoshop, is that akin to going into the theatre and saying Macbeth?
2013 Tony Award Artwork#5
Posted: 3/29/13 at 9:41pm
"it's the kind of simple Photoshop work that could be knocked off in about a half an hour with breaking too much of a sweat."
If that's true, then good for them! That's what modern technology is for~
Would your criterion be that's it's only good if someone spent weeks sweating over it?
2013 Tony Award Artwork#6
Posted: 3/29/13 at 9:42pmMakes me nervous. Feel like it's going to topple over.
2013 Tony Award Artwork#7
Posted: 3/29/13 at 9:45pm
@ Jane:
No, I'd like to see something with a bit more *concept* behind it. This is a stack of letters with minus leading, thrown through a couple of filters (I can even tell you which ones, if you're interested), with a bit of brush-n-blur behind them. I'm sorry, is there some visual concept here? At all?
Maybe it shows up in the larger poster versions. One can only hope.
2013 Tony Award Artwork#8
Posted: 3/29/13 at 9:52pmIt does seem a little too plain for the TONY AWARDS, needs more glamour, then again I'm not a fan of modern aesthetics.
2013 Tony Award Artwork#9
Posted: 3/29/13 at 10:21pm
" I'm sorry, is there some visual concept here? At all? "
Yes, I think there's a perfect visual concept. There's the award, symbolized by the letters, on a fully lit stage. I don't agree with the use of the four letters, though. I agree with Playbilly in that they look about to tumble. But as far as the concept, yes I like it very much. I just wish there was something else there instead of the letters.
2013 Tony Award Artwork#10
Posted: 3/29/13 at 10:24pmWe see what we want to see, I suppose. I've seen the award itself so many times that this just didnt read that way to me.
2013 Tony Award Artwork#12
Posted: 3/29/13 at 10:37pm
"We see what we want to see, I suppose."
Nah, this ain't Tolstoy, it isn't as deep as all that. I saw what I saw whether I wanted to or not.
2013 Tony Award Artwork#13
Posted: 3/30/13 at 9:42am
Really up-to-date. The logo needed an update to market in the 21st century.
Broadway
2013 Tony Award Artwork#14
Posted: 3/30/13 at 9:48am
I don't like or dislike it. It just 'is".
I'm not sure that anyone thinks that a new "up-to-date" logo (whatever that means) is going to get more folks to watch the awards.
I'm just grateful they are still televised.
2013 Tony Award Artwork#15
Posted: 3/30/13 at 9:56am
>> "I saw what I saw whether I wanted to or not. "
As did I.
2013 Tony Award Artwork#16
Posted: 3/30/13 at 11:12amReminds me of some celebrity cologne.
2013 Tony Award Artwork#17
Posted: 3/30/13 at 2:46pmMeh. If I wasn't already predisposed to watch, this wouldn't sway me. No theatricality or urgency or fun to it.
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