2013 Tony Award Artwork

[FindMe12]

Posted: 3/29/13 at 7:58pm

I just noticed that the artwork was released for this years tony awards. What do you think?

https://www.broadwayworld.com/article/Photo-Flash-Artwork-Revealed-for-2013-Tonys-20130329

[broadwayboy987]

Posted: 3/29/13 at 8:05pm

I actually quite like it.

[FindMe12]

Posted: 3/29/13 at 8:08pm

I like it as well, It seems like they went with a completely different approach then from previous years, In a way it seems more modern yet simple.

[SeanMartin]

Posted: 3/29/13 at 9:21pm

Let's see how they develop it. Right now, I'm not real impressed; it's the kind of simple Photoshop work that could be knocked off in about a half an hour with breaking too much of a sweat. But the test will be to see how it works in larger, hopefully more complex layouts.

[GlindatheGood22]

Posted: 3/29/13 at 9:28pm

If a show reveals their artwork and no one says it looks like it was created by a high schooler with Photoshop, is that akin to going into the theatre and saying Macbeth?

[Jane2]

Posted: 3/29/13 at 9:41pm

"it's the kind of simple Photoshop work that could be knocked off in about a half an hour with breaking too much of a sweat."

If that's true, then good for them! That's what modern technology is for~

Would your criterion be that's it's only good if someone spent weeks sweating over it?

[Playbilly]

Posted: 3/29/13 at 9:42pm

Makes me nervous. Feel like it's going to topple over.

[SeanMartin]

Posted: 3/29/13 at 9:45pm

@ Jane:

No, I'd like to see something with a bit more *concept* behind it. This is a stack of letters with minus leading, thrown through a couple of filters (I can even tell you which ones, if you're interested), with a bit of brush-n-blur behind them. I'm sorry, is there some visual concept here? At all?

Maybe it shows up in the larger poster versions. One can only hope.

[all that jazz]

Posted: 3/29/13 at 9:52pm

It does seem a little too plain for the TONY AWARDS, needs more glamour, then again I'm not a fan of modern aesthetics.

[Jane2]

Posted: 3/29/13 at 10:21pm

" I'm sorry, is there some visual concept here? At all? "

Yes, I think there's a perfect visual concept. There's the award, symbolized by the letters, on a fully lit stage. I don't agree with the use of the four letters, though. I agree with Playbilly in that they look about to tumble. But as far as the concept, yes I like it very much. I just wish there was something else there instead of the letters.

[SeanMartin]

Posted: 3/29/13 at 10:24pm

We see what we want to see, I suppose. I've seen the award itself so many times that this just didnt read that way to me.

[OperaBwayLover]

Posted: 3/29/13 at 10:30pm

Looks classy to me.

[Jane2]

Posted: 3/29/13 at 10:37pm

"We see what we want to see, I suppose."

Nah, this ain't Tolstoy, it isn't as deep as all that. I saw what I saw whether I wanted to or not.

[Tom 2]

Posted: 3/30/13 at 9:42am

Really up-to-date. The logo needed an update to market in the 21st century.
Broadway

[dramamama611]

Posted: 3/30/13 at 9:48am

I don't like or dislike it. It just 'is".

I'm not sure that anyone thinks that a new "up-to-date" logo (whatever that means) is going to get more folks to watch the awards.

I'm just grateful they are still televised.

[SeanMartin]

Posted: 3/30/13 at 9:56am

>> "I saw what I saw whether I wanted to or not. "

As did I.

[Kad]

Posted: 3/30/13 at 11:12am

Reminds me of some celebrity cologne.

[Wilmingtom]

Posted: 3/30/13 at 2:46pm

Meh. If I wasn't already predisposed to watch, this wouldn't sway me. No theatricality or urgency or fun to it.