dramamama, you might be able to speak to this as I haven't lived in Boston for many years now, but certainly this would have to do with Diane Paulus' tenure as Artistic Director, no? Appointing her made ART more commercial, and it's certainly become a launching ground for Broadway.
Words don't deserve that kind of malarkey. They're innocent, neutral, precise, standing for this, describing that, meaning the other, so if you look after them you can build bridges across incomprehension and chaos. But when they get their corners knocked off, they're no good anymore…I don't think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you can nudge the world a little.