The other poster is correct, Fun Home has themes of sexual abuse.... mainstream kind of show tourists want to see on a Sat night?? Hardly...... Book Of Mormon..... bashes an entire religion in a comical way.... not really mainstream, belive it or not many people do not respect insults to other religions... not mainstream show...... Hamilton..... RAP MUSIC.... and American History... sounds like experimental off Broadway stuff for hip theater goeers, not the main stream Broadway crowd, which are 60%-70% tourists....
These shows became successful because of the themes, which critics like. Many, critics, like it or not are totally politically correct.... Fun Home has themes which a critic can embrace, gay themes and family.... Book of Mormon.. fits the politically left mind of an average critic, who embraces any satire insulting any form of Christianity, it's all over the main stream media.... acceptable and adored..... criticis ate it up. Hamilton..... I have not seen, but it has the selling point critics would eat up "educaional hip hop".... It's totally PC for the average critic, and the white guilt aspect of the Oscars comes in..... I'm sure Hamilton is wonderful, but this show and other shows are themes the average politically correct culturally left critic would approve of................... Now American Psycho has everything that was hated in the 80's by main stream movie critics.... Slasher movies.... AP has constant refrences to low budget slasher films...... In the 80's critics wouyld give any film with that kind of theme a bad review, calling them "misogynistic" sometimes without even seeing the actual movie... AP is not a slasher musical, it's deeper than that.... but the essential theme is something totally despised by most critics.... Violence and a throw bsck to the 80's slasher era.
In other words in order for a cutting edge show to get the critical raves, which do HELP make a show a smash hit, it has to be something that is approved by the politically correct world of what is acceptable and what is considered unacceptable. AP, no matter how wonderful a show is, has what the PC trained critic is expected by his/her peers to dislike....
In other word, politics and the media decide it all