I actually could be counted among those who found the concept of this being made into a musical as ridiculous at first. I read the book (far too early in my teens) and it scarred me, but then I revisited it and could find the satire amidst the horror. But when I heard about the musical in London I just thought it sounded like a trashy stunt. I actually had no intention of seeing the show here in New York until I heard who designed the set; I'm a major fan of Es Devlin's work so I thought I'd check it out. But I was still dubious.
All that said, it's tough because yeah, I agree the title and the implied subject matter are hard sells for a musical, and I talked it up to many of my friends at school and the few I talked to were put off by misogynistic undertones of the show... but after seeing it I "understood" (not quite the right word but I'll work with it) the intention of the designers and the adapters and I think it does work in a weird way. Anyways, rambling, but loved this show and was so pleasantly surprised with the slick design and sheer tech-gasm-ness of the whole production. Very glad I got to see it.