It does appear the Big Fish is coming in as under the radar as possible for a big, expensive musical. I haven't seen any posters about around Midtown or the subways and have yet to see a TV spot.
I think it's dangerous to wait until previews or opening to make a big marketing push.
I'll be going on Thursday and am very curious about what the show will be like. Is the credited source material solely the novel, or do they cite the movie as well?
Marie: Don't be in such a hurry about that pretty little chippy in Frisco.
Tony: Eh, she's a no chip!
Updated On: 8/30/13 at 11:32 AM