Book of mormon raises prices AGAIN — Page 2

Broadway may be alive, but it's certainly not well. We shall have to agree to disagree about that.

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I don't think other shows will automatically follow. What was Fences charging around this time last year for a ticket? I remember people whining about those premiums too, but play prices this year didn't skyrocket accordingly. In fact, with Normal Heart's $26 rear mezz deal & discounts on everything else, plays were downright cheaper than usual.

Mormon is an exceptional circumstance, and if you didn't hop on the Mormon Train before it was an exceptional circumstance, that's partially your fault. Broadway is a guess and predict game for audiences just like producers, and if you want to wait until a show is the most hyped thing ever to finally buy a ticket, that's on you, mate. I paid $60 for preview tickets & went back once a week ago for SRO. Get on the ball and look for discounts & you'll find a way to not suffer these premium prices.

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Updated On: 6/13/11 at 11:33 AM

Yeah, I don't know if it will ever happen. I work in midtown, and while I walk to the office or lunch every day, I can frequently overhear tourists talking about buying tickets through concierge desks and such for (what we all consider to be) ridiculously elevated prices. It's really not catering to those of us who frequent Broadway, and more to the tourists who only come for one or two shows every 5+ years. Kind of a reflection on the shows themselves, which are increasingly catering toward that crowd as well in their content and style.

I don't think there will ever be a 'tipping point' for commerical shows like Mormon, but shows that cater towards more 'experienced' or local audiences such as 'Normal Heart' or 'Jerusalem' or other smaller shows have more obligation to cater to more seasoned and frequent ticket buyers, that coupled with the smaller demand and they have a more extreme limit.

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Updated On: 6/13/11 at 11:46 AM

I can understand a certain amount of irritation, but I don't think it's accurate to call it price gouging. There is a breathtaking amount of competition in terms of entertainment options for visitors to New York City; if the prices get too high, people who would otherwise be inclined to see The Book of Mormon can and will make different choices. And it's not as though it's a necessity of life anyhow.

Also, if you have more time than money, you can see the show on the cheap, as has been discussed at length elsewhere.

Are they giving 10% of their earnings (tithing) to the Mormon church? :)

Ticket prices have gone up again because older mom's of tourist families are indeed willing to pay that kind of money for a Tony Award winning musical.

SUPPLY AND DEMAND. If you can't afford it, you can't go. Simple as that. OBVIOUSLY people are willing to pay the $175, so to the smart (and lucky) producers of BOM, I say, CONGRATS!

^that's why we have lottos and rushes. Broadway has always been expensive, it's the nature of the beast. These producers have $15-20, sometimes $70 million dollars to make back, and they want to do it in the shortest time possible. Not to mention, these shows cost $400,000 + a week just to cover the expenses.

Yeah, I've been waiting for them to raise prices before I go back again, too. I really want to see this new X-MEN movie but I'm not going to insult the theater by paying $13. Hopefully they'll raise their prices so I can go soon.

Roxy, there will always be theater that isn't $150. There will always be future theatergoers who will drift towards the theater they can afford. There was theater long before Broadway and there will be theater long after the collapse of the world economy.

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This is NOT price gouging. No one is forcing anybody to but tickets to Book of Mormon. The people who buy at these prices do so voluntarily. Clearly, they value that seat at least however much they paid for it.

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I still remember when the Phantom national tour stopped in my city for the first time and the most expensive floor seats were $49. And that was for the VIP seats. The balcony was like $11.

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