Actually, I went to a NASCAR race a month ago and my ticket was $70 dollars full price and the event lasted over 4 hours. The money invested was spread out to all parties involved, and not just one pocket.
I understand it too, but I'm just not sure that this is such a terrific fact to share with audience viewers. Just like the nightly news touts how big oil made record breaking numbers, the money made from this is not going into the pockets of those who pedal it, such as your local gas station owners, those guys are barely making a profit. It's going into the pockets of the giants. That's fine, but it really shouldn't be used as a selling point to get people to come, that's all I'm thinking. I don't think the audience is intelligent enough to realize that the people breaking their b*lls onstage to give you a good show are not making a dime off of increased prices. :)
"Sticks and stones, sister. Here, have a Valium!"