Trust me, I know all about the shows that raised their top prices to $110, but given the fact that the price increase just occurred a few weeks ago and that all eight of the performances that constitute last week's box office figures have been sold out at the old price for months, the price increase had nothing whatsoever to do with last week's box office figures for Wicked. When those tickets were bought (MONTHS ago), the top price was $100.
The overall increase in the gross last week (a record for the Gershwin) was due to the increase sales of premium seats due to the holiday. Unsold premium seats are sold day-of at the box office for the normal non-premium price, but due to the holiday rush of tourists, all of those went for the $250 premium price, knocking the average ticket price up to $105.
"What a story........ everything but the bloodhounds snappin' at her rear end." -- Birdie
[http://margochanning.broadwayworld.com/]
"The Devil Be Hittin' Me" -- Whitney