Broadway Grosses: Week Ending 12/27/15- Page 2
Broadway Grosses: Week Ending 12/27/15
#25Broadway Grosses: Week Ending 12/27/15
Posted: 12/28/15 at 6:41pm
Jarethan said: "... Makes me wonder whether -- unless the show is a smash hit, e.g., Aladdin -- the producers should lower the prices for second balcony to, say, $15, in order to fill them up."
I don't think the price point if $15, but it is an interesting question. I'm sure some would be concerned that there would be an upward migration which would be self defeating. I would assume they are trawling the group market for possible arrangements but it is also worth remembering that selling a hundred tickets at $15 produces a lot more work than selling 10 at $150. And there is a very linear expense in opening the balcony.
Jarethan
Broadway Legend Joined: 2/10/11
#26Broadway Grosses: Week Ending 12/27/15
Posted: 12/28/15 at 9:47pm
Not sure about your linear expense comment, but will point out that the balconies are open.
I think there is an intangible benefit if the theatre is noticably more crowded. 45 years ago, the show Purlie opened at the Broadway and charged $3 for every rear mezz seat, I think partially based on the expectation of being a hard sell and wanting to attract a new audience. I saw the show three or four times from the rear mezz, which is huge; every time, it was jammed, even when there were a good number of orchestra seats available.
Did their availability keep people from buying orchestra seats? Personally, I believe not...I think most of the folks would probably have stayed home.
yankeefan7
Broadway Legend Joined: 4/14/12
#27Broadway Grosses: Week Ending 12/27/15
Posted: 12/28/15 at 9:58pm
"Really interested to see what happens to finding never land once matthew Morrison leaves. Part of me feels like the grosses will drop by 1/3. "
I don't know if it will be that big a difference. I saw it on 12/19 (enjoyed it) and I expected Mr. Morrison would get a ovation on his stage entrance which he did not get. My daughters saw it this spring and they said crowd erupted during his stage entrance. Maybe the two things don't coincide but it did make me wonder if his being in the show at this point makes that big a difference in attendance. Guess we will see soon.
Updated On: 12/28/15 at 09:58 PM
yankeefan7
Broadway Legend Joined: 4/14/12
#28Broadway Grosses: Week Ending 12/27/15
Posted: 12/28/15 at 10:04pm
"Too bad for China Doll and Misery"
"China Doll" is lucky anybody is buying a seat with all the negative reviews of the show and how pathetic Mr. Pacino is in the show.
Updated On: 12/28/15 at 10:04 PM
#29Broadway Grosses: Week Ending 12/27/15
Posted: 12/28/15 at 10:12pm
When Mr Morrison[the clip I saw of him performing reminded me of one of those Solid Gold dancers] goes-he is sure to be replaced by someone as equally well know to TV land so those TV screamers will come and scream and hang around the stage door--so all will be well.
I have spuck.
SL....x
Jonwo
Broadway Legend Joined: 3/16/06
#30Broadway Grosses: Week Ending 12/27/15
Posted: 12/28/15 at 10:26pm
I wonder how close Hamilton is to recouping? I assume it'll be by March if not earlier.
#31Broadway Grosses: Week Ending 12/27/15
Posted: 12/28/15 at 11:23pm
Jarethan said: "Not sure about your linear expense comment, but will point out that the balconies are open.
I thought it wasn't. Maybe I misread.
re 45 years ago etc.- It's worth keeping in mind that the nature of discounting, the advent of dynamic pricing and the effects of social media etc have changed the landscape tremendously. I'm not convinced there would not be a strategy along the lines you suggest, but there does seem to be a fear of it from the powers that be. (The Rylance plays at the Belasco sold the balcony for $25, and they of course did very well, but I think that had more to do with a philosophy than a pricing strategy.
Broadway kid 2
Stand-by Joined: 6/7/14
#32Broadway Grosses: Week Ending 12/27/15
Posted: 12/28/15 at 11:29pm
HogansHero said: "Jarethan said: "Not sure about your linear expense comment, but will point out that the balconies are open.
I thought it wasn't. Maybe I misread.
re 45 years ago etc.- It's worth keeping in mind that the nature of discounting, the advent of dynamic pricing and the effects of social media etc have changed the landscape tremendously. I'm not convinced there would not be a strategy along the lines you suggest, but there does seem to be a fear of it from the powers that be. (The Rylance plays at the Belasco sold the balcony for $25, and they of course did very well, but I think that had more to do with a philosophy than a pricing strategy.
"
Broadway kid 2
Stand-by Joined: 6/7/14
#32Broadway Grosses: Week Ending 12/27/15
Posted: 12/28/15 at 11:29pm
HogansHero said: "Jarethan said: "Not sure about your linear expense comment, but will point out that the balconies are open.
I thought it wasn't. Maybe I misread.
re 45 years ago etc.- It's worth keeping in mind that the nature of discounting, the advent of dynamic pricing and the effects of social media etc have changed the landscape tremendously. I'm not convinced there would not be a strategy along the lines you suggest, but there does seem to be a fear of it from the powers that be. (The Rylance plays at the Belasco sold the balcony for $25, and they of course did very well, but I think that had more to do with a philosophy than a pricing strategy.
"
neonlightsxo
Broadway Legend Joined: 7/29/08
#33Broadway Grosses: Week Ending 12/27/15
Posted: 12/29/15 at 9:41am
KCW said: "I could very well be mistaken but does the lottery not also add to the capacity?"
Why would the lottery add to capacity? The front row seats are already in the theater. It's included in capacity.
Updated On: 12/29/15 at 09:41 AM
#34Broadway Grosses: Week Ending 12/27/15
Posted: 12/29/15 at 10:14am
Wait does the lottery go into the grosses?
#35Broadway Grosses: Week Ending 12/27/15
Posted: 12/29/15 at 11:28am
of course the lottery goes into the grosses. Why wouldn't it? It's revenue that spends just as easily as premium ticket revenue...
#36Broadway Grosses: Week Ending 12/27/15
Posted: 12/29/15 at 1:08pm
I don't know where else the accountants would put lottery income if not in the box office gross. After all its revenue generated in the expectation of buying a ticket for a show.
undercoverusher
Understudy Joined: 12/29/15
#37Broadway Grosses: Week Ending 12/27/15
Posted: 12/29/15 at 2:44pm
Broadway Joe said: "So allegiance looks like it's going to stay open past Sunday? They would have to tell the cast tomorrow if they were closing correct?
Only asking cause I've been meaning to see it but I like to avoid going to shows during this time of year.
"New schedule for January is online... It's not closing !
VintageSnarker
Broadway Legend Joined: 1/30/15
#38Broadway Grosses: Week Ending 12/27/15
Posted: 12/29/15 at 2:49pm
"New schedule for January is online... It's not closing !
They're selling tickets for a few months and I'd like to go when it's warmer but the grosses have me worried about their longevity. What would happen if say I bought a ticket for March and the show closed in February?
neonlightsxo
Broadway Legend Joined: 7/29/08
#39Broadway Grosses: Week Ending 12/27/15
Posted: 12/29/15 at 2:51pm
VintageSnarker said: "What would happen if say I bought a ticket for March and the show closed in February?"
You would get a refund. If you really want to see the show, go soon.
Updated On: 12/29/15 at 02:51 PM
Sunny11
Broadway Star Joined: 9/3/14
#40Broadway Grosses: Week Ending 12/27/15
Posted: 12/30/15 at 5:30pm
Allegiance is providing a vital public service by trolling the Donald. Long may it live!
#41Broadway Grosses: Week Ending 12/27/15
Posted: 12/30/15 at 7:14pm
not sure if people noticed this, but about half the shows did only 7 performances Christmas week & are doing 9 performances this week. We should see some big numbers for this week's grosses.
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