binau said: "In case anyone is interested to see how Passion was doing at least in terms of seats sold around the same time in 1994 (not good)
I don't know the grosses, or how realistically to compare them, but the box office performance of Passion makes A Strange Loop look pretty decent. Even in a bad week, A Strange Loop came a lot closer to filling the (admittedly smaller) house.
The small burst of interest that Passion got after its Tony win dissipated quickly, and that show had the Sondheim name going for it. As near as I can tell, the problem for A Strange Loop is not so much that people hate it, but that they have no desire to see it in the first place. It definitely doesn't seem like a great summer tourist show for the sort of middle-aged white people who make up most of the Broadway audience.
It's not my money, but I still would argue - even if its box office doesn't pick up in the fall - that the producers achieved one main goal. My daughter saw it on her New York City trip in June, and she probably wouldn't have caught it in an off-Broadway house. It stands a better chance of touring, at least in a few major cities. That isn't a viable model for commercial theater, but maybe it's worth it for the investors in this particular show.