Some people suggest that 1893, the year Ziegfeld arrived in New York was the beginning of the Broadway as we know it. He was certainly the first of the big impresarios, although "The Black Crook" opened in 1866.
I'll do some more research after I post my "OLD BROADWAY PART TWO" thread.
http://www.broadwayworld.com/board/readmessage.cfm?thread=972787#3631451
http://www.broadwayworld.com/board/readmessage.cfm?thread=963561#3533883
http://www.broadwayworld.com/board/readmessage.cfm?thread=955158#3440952
http://www.broadwayworld.com/board/readmessage.cfm?thread=954269#3427915
http://www.broadwayworld.com/board/readmessage.cfm?thread=955012#3441622
http://www.broadwayworld.com/board/readmessage.cfm?thread=954344#3428699