Company publicity - what can they improve?

Apparently Raúl and some other cast members are going to be on whatever morning show is on Fox at 9 a.m. one day this week. Not sure which day, but I can try to find out.

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What a lot of people don't consider is that Publicity costs $$$.
And if a show is not making a lot, they don't have it to spend.

Which is unfortunate, because even though I was not a big fan of this production, any production of COMPANY is worth having on Broadway instead of crap like TARZAN, which though not making $, has a corporation behind it that can publicize up the wazoo.

They don't seem to list the upcoming guests by day except for what's up tomorrow... but keep an eye out:

http://www.mandjshow.com/

There's a lot of advertising on theater sites and such, but I'd like to see the show reach out in other places because there's so much in it that could be appealing to a much broader audience. Of course yes, that costs money, and thus the vicious cycle. Although... there was a surge in advertisement after the reviews, so maybe there'll be another after the Tony nods.

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Argh, I had a feeling that'd happen.

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They could update the website. The "Sweeney Todd" website had wallpapers, buddy icons, soundclips, and a show video preview by the time it went down. If we had stuff to use on our computers, we could spread the word a bit more about the show (Ex: Someone sees your Buddy Icon and doesn't know what it is...so you tell them about "Company" and give them the website link!) I know it's not the best way (it's barely close to good) but it would be something (and I REALLY want to see that website updated!).

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The recent print ads are actually good at suggesting a series of complex relationships and a "modern" feel. If they had any money they could try a slick studio produced testimonial ad with celbrities talking about how Company meant so much to them, interspersed with short clips from the show.

Run it on the hotel concierge channels and NY stations.

Ads and flyers and stuff isn't publicity.

Appearences on talk shows etc and other public appearences is publicity, as is print and electronic media related coverage.

I think they could sell some more tickets if they put Raúl on all of the posters... naked.

I think they could sell some more tickets if they put Raúl on all of the posters... naked.

In his current shape? ... no.

Sorry, couldn't resist. Anyway, having extra features on the website probably wouldn't entice anyone to come who wasn't planning on seeing the show already, save for maybe a video clip. More appearances on talk shows would help to get the word out, especially a show along the lines of The View with a lot of female viewers. Anything else that would really reach the masses would probably require quite a bit of money that I'm not sure the producers are willing to spend.

Sorry to see the show at 47% this week.

I have no stats to back this up, but I would imagine that within a hetero relationship, the woman would exert more of an influence over what show the couple decides to see. I picture men as more indifferent in that situation, provided that they aren't looking to see a particular actor in a certain show. I would also guess more straight females than straight males purchase tickets; female interest outweighing straight male interest in theatre can be observed by simply looking at the population of this board.

As for my statement in my last post, I was specifically talking about Company as a show. I think that both men and women can relate to the show, but I feel that women would be more apt to choose to see a show centered on love and relationships, or at least be more proactive in buying the tickets and convincing her significant other to attend the show with her. I suppose Company also has the perk for potential female viewers of starring Raul Esparza, but in all honesty, I think most women who would consider seeing the show probably aren't of the age where a star's physical attractiveness is going to make or break the decision to see it. As a sidenote, while I find Raul physically attractive (although not overly so), I don't think his looks have a nearly universal appeal by any means.

Updated On: 4/2/07 at 08:30 PM

I just hope the producers learned that putting the name of your star above the title can indeed have a negative effect, especially when you're star has no reason to be billed above the title in the first place.

I don't know how that impacts sales of tickets, though. And I can't agree with the "no reason" - he is the central character. I've seen plenty of shows where I didn't recognize the above-the-title name until after I saw the show.