Disney to implement ticket upgrade program at ALADDIN

[jacobsnchz14]

Posted: 4/13/22 at 12:00pm

Disney Theatrical Productions is partnering with Volantio to announce RePrize, a brand-new ticket upgrade program at the Broadway production of Aladdin. Disney Theatrical Productions is the first business outside of the airline industry to offer this innovative program from Volantio, a travel technology leader known for providing unique programs to reward guest flexibility.

How it works: Guests at certain Aladdin performances with exceptionally high demand are invited to switch their performance dates and, in doing so, be upgraded to a superior seat location - at absolutely no cost. Select guests will proactively receive an email upgrade offer days or weeks in advance of their show, providing them ample time to change their plans if they so choose. There is no obligation to respond; if the guest chooses to retain their original performance date, they simply ignore the offer.

"RePrize presents a new and innovative way to reward our guests for their flexibility, providing them with an unexpected treat," said Nick Falzon, VP of Sales and Analytics with Disney Theatrical Productions. "We're excited to extend this guest-centric capability to Broadway."

Updated On: 4/13/22 at 12:00 PM

[chrishuyen]

Posted: 4/16/22 at 1:45am

This seemed strange to me since airlines do it because they often overbook and so they switch flights to get necessary personnel on the flights they need to. What's the motivation for a Broadway house to do the same? It seems like they'd be losing money by giving a free upgrade. 

[Fosse76]

Posted: 4/16/22 at 2:06am

The more cynical side of me thinks it's a way to sell the less desirable seats at a sold-out show for a higher price than what they sold it at originally. A way to "correct" tge perceived underpricing the seats. But Aladdin isn't a high demand show, so I don't see how they can really measure the success or failure of this. 

[BJR]

Posted: 4/16/22 at 7:53am

That seems like exactly what it is. Move people into dates that aren't selling as well, then they can resell their old seat again, for the better-selling performance.