Who would have actually made money after the Tony Awards except maybe Mormon and War Horse. They took the vast number of awards that people care about or pay attention to and their sales were excellent to begin with.
How many people saw the Tony's and said "Oh, wow, look at the awards they won (NOT true for anything except BOM/War Horse) or look at that great performance (NOT true for most musicals last night), I need to get my tickets to ____________ (insert show that isn't BOM or War Horse here)"
Compare that to last year, when Memphis won, it was a much less known musical that wasn't selling particularly well. People knew little about it and saw its big win, a fun performance (you don't have to love the show to admit the performance on the Tony's last year was pretty good), and its sales increased dramatically. Don't see that happening with anything this year.
Scratch and claw for every day you're worth!
Make them drag you screaming from life, keep dreaming
You'll live forever here on earth.
Updated On: 6/13/11 at 10:47 PM