HAND TO GOD - NEW YORK TIMES AD

[VernonGersch]

Posted: 10/26/14 at 7:13pm

Reading today's NYT and stumbled upon the full page color ad HAND TO GOD took out.

The tagline was something along the lines ( I read it this AM) of no smarmy kids, no big broadway stars...

While I follow theater and remember hearing the great word of mouth from the run Off-Broadway it took me awhile to connect the dots - which is what a good piece of marketing should do.

Curious to hear others thoughts

[oncemorewithfeeling2]

Posted: 10/26/14 at 7:49pm

Variety did a quick breakdown of the ad earlier in the week when the transfer was announced. Personally, I love it. I think It sets the tone of the show immediately.

I like simple ads and I like quirky ones. This hits both.
NYT Pray for Us ad Updated On: 10/26/14 at 07:49 PM

[uncageg]

Posted: 10/26/14 at 8:50pm

It is a great ad.

[JMPlayer6]

Posted: 10/27/14 at 12:52pm

I saw the ad, too. I loved it.

[macnyc]

Posted: 10/27/14 at 12:54pm

I would like to see what this same agency could come up with for Fun Home.

[pennydreadful]

Posted: 10/28/14 at 1:41pm

I'm so, so excited for this production!