I'm sure the investors are aware that their ROI will not come from Broadway at this point, but rather the regional productions.
So anything to increase it's playability, like say being able to tout that it's a "Tony Winning Broadway Hit" is pretty important.
Keeping it open to increase the chances of a couple of Tony wins (O'Hara, JRB for score maybe) is really a marketing tool.
I also agree that as of now the race seems to be between After Midnight and Gentleman's Guide. But don't forget Bullets which, if it lives up to the hype, will probably win the prize.
....but the world goes 'round
Updated On: 4/2/14 at 06:19 AM