Hiddleston & Atwell Much Ado @ the Winter Garden- Page 3

[OuttaTowner]

Posted: 3/21/26 at 9:04am

Not yet.
I’m guessing probably beginning in October and running through the end of the year at the Winter Garden. Salesman finishes up in August, and this would allow some time for that show’s load out, the load in of Much Ado, and time for rehearsals and tech. 
But that’s just a guess. 

[ErmengardeStopSniveling]

Posted: 3/21/26 at 11:57am

I don't really understand Rudin's strategy of extending SALESMAN this early. (But I don't understand a lot about him.) It had a strong first week, but this is also the type of show that will be frontloaded with New York theatergoers, an ever-shrinking group of people.

I just spot-checked some dates over the next month and most are only half full.

A love letter from Helen Shaw + multiple big Tony wins could help sales. But this is a big house to fill for five months.

 

[Kad]

Posted: 3/21/26 at 12:09pm

ErmengardeStopSniveling said: "I don't really understand Rudin's strategy of extendingSALESMAN this early. (But I don't understand a lot about him.) It had a strong first week, but this is also the type of show that will be frontloaded with New York theatergoers, an ever-shrinking group of people.

I just spot-checked some dates over the next month and most are only half full.

A love letterfrom Helen Shaw + multiple big Tony wins could help sales. But this is a big house to fill for five months.

"

Rudin's got Barry Diller's billions on his side, which helps. But I assume that Rudin thought he could just return, as if the industry hadn't changed in the intervening years. His apparent reluctance or refusal to have productions engage with social media will not be helpful. 

[ErmengardeStopSniveling]

Posted: 3/21/26 at 12:52pm

Kad said: "Rudin's got Barry Diller's billions on his side, which helps. But I assume that Rudin thought he could just return, as if the industry hadn't changed in the intervening years. His apparent reluctance or refusal to have productions engage with social media will not be helpful."

SALESMAN at least seems like a small step in the right direction as far as digital content goes with that Ben Brantley video interview that is everywhere on my socials.

There are also more people around him for this one, and the stakes are higher. He has a different GM (RCI) who is more adept at plays than the firm he used for LBRR. He's got Roy Furman as a fellow Lead Producer + 15 co-producers. He's got a proper marketing director (Anna DeVito, who is in-house at Shubert and works on a number of other shows) and IBDB lists longtime Met Opera PR guru Lee Abrahamian as a consultant.

His prior audience of older, white theatergoers who would spend $150 on a play has diminished greatly. It was already diminishing at the time of his cancellation, but no Broadway show can rely solely on that group nowadays. He needs casual theatergoers, tourists, and young people.

The Wallace Shawn play has a similarly long run on sale.

[MemorableUserName]

Posted: 3/21/26 at 2:56pm

Considering how every time one of his shows is mentioned on Reddit people immediately comment that they don't support abusers, I can understand why he and his marketers are being careful about how they use social media for his shows, even if he recognizes that all shows should these days. 

Even on Instagram, mostly on the posts cross-posted from other sources, they're there: https://www.instagram.com/p/DVL2fe0lpHT/