OP, just remember that this forum doesn't represent the bulk of people that producers are concerned about: the tourists who bought 70% of tickets last year and are much more likely to actually pay full-price. That's the big mystery variable underlying the 20-25% success rate.
The Broadway League released demographic stats for last season that indicated buzz is no longer as important as personal recommendation, maybe due to social media connections (who knows?); reviews clearly don't have that much pull, and advertising persuasion has fallen to 25%.
Gentleman's Guide is a very interesting case. It had mediocre starting months, and I don't know how the buzz was, but the producers had set aside money to last until the Tonys, and then it won. THEN it became a hit. (I think its grosses started going up upon nomination announcements, not sure.) Clearly,
winning the major Tony awards has noticeable effect on netting these high-paying tourists.
#BoycottTrumplikePattiMurin
Updated On: 3/1/15 at 08:53 PM