Interactive feature from NYTimes.com on logo for reasons to be pretty

Welcome Guest. Please Login or Register.

Interactive feature from NYTimes.com on logo for reasons to be pretty

Posted: 2/22/09 at 3:26pm

I found this interesting. Drew Hodges from SpotCo discusses the evolution of the ad campaign for reasons to be pretty, with examples of ideas that were explored and discarded, and how they ended up with their final artwork.
reasons to be pretty - NYTimes.com feature

Begin at the beginning and go on till you come to the end: then stop.

re: Interactive feature from NYTimes.com on logo for reasons to be pretty

Posted: 2/22/09 at 3:35pm

Thanks for posting.

Fascinating.

Though I really dislike the logo. The one at MCC was far stronger.

re: Interactive feature from NYTimes.com on logo for reasons to be pretty

Posted: 2/22/09 at 3:38pm

I like the one with the hot girl the best.

Formerly SirNotAppearing - Joined 3/08

re: Interactive feature from NYTimes.com on logo for reasons to be pretty

Posted: 2/22/09 at 4:25pm

Thanks for posting!

I really like the second one, where the contents of the purse are being dumped on the guy's head. I also second what Yankeefan said, about the MCC logo being superior to the Broadway one.

re: Interactive feature from NYTimes.com on logo for reasons to be pretty

Posted: 2/22/09 at 4:47pm

They're all terrible.

re: Interactive feature from NYTimes.com on logo for reasons to be pretty

Posted: 2/22/09 at 6:13pm

Thanks for posting that Smaxie, really insightful!
The facets of marketing and advertising are so interesting.

You're reminding me of people you hear at the movies asking questions every ten seconds, "Who is that? Why is that guy walking down the street? Who's that lady coming up to him? Uh-oh, why did that car go by? Why is it so dark in this theater?" - FindingNamo on strummergirl

"If artists were machines, then I'm just a different kind of machine...I'd probably be a toaster. Actually, I'd be a toaster oven because they're more versatile. And I like making grilled cheese" -Regina Spektor

"That's, like, twelve shows! ...Or seven." -Crazy SA Fangirl

"They say that just being relaxed is the most important thing [in acting]. I take that to another level, I think kinda like yawning and...like being partially asleep onstage is also good, but whatever." - Sherie Rene Scott

Updated On: 2/23/09 at 06:13 PM

← Back to Message Board

View all Videos

Tickets From $70

Tickets From $77

Tickets From $106

Tickets From $59