Lynn Nottage/Michael Jackson Musical launches social media and name

The show is officially going by the title Don't Stop

https://dontstoponbroadway.com

not much else but connects to a twitter with no posts, same artwork that showed up on a ad in the theater district this past weekend.

There is also a billboard featuring only the artwork right near the St. James.

Are they trying to slide into THIS season?

They couldn't possibly be actually trying to rush this in this season. No this smells very much like Finding Neverland's early marketing in which they made a huge massive noise about it the season before. Let's just hope it doesn't flounder and flops like that show did as well.

As mentioned above, I'm guessing Don't Stop is the pre-Broadway engagement that the Colonial was teasing earlier today. Perhaps the announcement will also include Broadway dates? I just hope they work on their artwork...it looks very cheap and sloppily put together.

I do have to agree with others about that the title is not the best. There are SO many iconic titles of MJ songs that they could have picked from. This is what they so with? It actually makes me think more of QUEEN'S song "Don't Stop Me Now" then it does the MJ song.