Sometimes all it takes is getting someone in the building for the first time and they'll be more likely to return again. We see this in trying to diversify theatre audiences, too.
They seem to be having the realization that Broadway had in the early 2000s of "hey, if we adapt a popular movie and it's good, people might come!" Hopefully that doesn't mean we'll see a Batman opera, but I admire that they're trying something new while still programming the classics. If they want to exist on this scale in 30-50 years, they need to diversify & grow both their fanbase and repertoire.
Some subtext that I'm choosing to take away from this story too: trying to appeal to younger gay audiences may have some of the best ROI. Anecdotally, that was an element of The Hours' success, and Moonstruck could offer similar rewards.
(Side note, I missed The Hours' run on PBS and then it never showed up on their streaming app! Sad...)
Updated On: 4/18/23 at 12:55 PM