TDF puts bodies in seats, but it doesn't really help a show in the long term. It brands it as a discounted product and forces down the average ticket price. Getting too reliant on it to fill the theatre can be fatal to the show's long term life. Any word of mouth generated probably leads to people telling people they can also get seats to Ragtime through TDF or at a discount. What they need are the people who will pay full price so the show can run at cost or profit. I think the reviews - good as many of them were - were either not good enough in the right places or make the show sound good for you, like so much medicine.
As far as getting on morning shows... most importantly, the morning shows have to
want you and that's not a given in Ragtime's case. Ragtime has two strikes against it in that it has no stars and would be costly for a morning show to book it, to pay so many actors, musicians, wardrobe, wig, etc. And shows like the Today Show, Regis, The View etc are watching their dollars very carefully these days.
At any rate, if the fall season has taught us anything - shows without a name of some sort are going to be an increasingly impossible sell in the current economy.
Begin at the beginning and go on till you come to the end: then stop.