I think many people were turned off by the dialogue-less show, where the dancers used their bodies and facial expressions to do a quite moving job of acting. It would be easy to miss, if you are just sitting in the theater, not paying attention, muttering to yourself that "dancing crap sucks and isn't theatre!"
You can't be innovative without experimenting with new formats.
I admit, I am a dance lover. However, I also admit that what kept me going back to see the show 3 times was the unbelievable chemistry (particularly btwn eliz parkinson and keith roberts) which lured me into the plot.
"I look before I leap
I love margins and discipline
I make lists in my sleep
Baby what's my sin?"- Joanne, Rent