I'll start by saying that I don't exactly like Wicked all that much. I saw it on Broadway 2 years ago and was not impressed. The show didn't really do much for me.
It could just be the area I live in, but Wicked is EXTREMELY popular (and I live in the middle of nowhere). Every single time I mention anything musical theatre related to my piers, they ALWAYS bring up Wicked. Almost girl in my school has both "Popular" and "Defying Gravity" on their iPods. They all know Kristen and Idina. Pretty much everyone in the town that I live in knows what Wicked is, and is eagerly awaiting for a film. I live 4 hours away from Nashville, and when TPAC announced that Wicked was coming... it was literally the talk of town for days. Like I said, it could just be a local thing.
I think Wicked is very marketable as a film. The songs are popular, the Wizard of Oz is popular, it's family friendly. There's plenty of potential for success, IMO.
You're new to BWW, but with time you'll learn how cruel people on this board can be. Rather than having to defend myself every time someone got a little "personal attack-ish", I figured it would be nice to have kind comments tag along with every post to sorta remind both myself and the negative poster that for every mean thing said... a good thing is said, too. I've had that signature for so long, though... so I'll probably changing it to some show quote (or something along those lines) very soon.
"There's nothing good on. The media hates Christmas. The media loves vampires, though. Maybe they will show a Twilight Christmas."
-Danmeg's 10 year old son.