NINE ranks No. 8 at the box office

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NINE ranks No. 8 at the box office

Posted: 12/30/09 at 10:13am

Seems like Rob Marshall's film isn't doing as well as he had hoped. The numbers aren't the worst thing in the world, but I wasn't expecting it to be number eight.

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"Somethin's comin', I don't know what it is but it is gonna be great!"

Updated On: 12/30/09 at 10:13 AM

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 10:16am

This movie, unfortunately, bombed at the box office. It has over an $80 million budget. I don't think they necessarily needed all of these big names in the film. Like seriously, Fergie, Kate Hudson, Nicole Kidman, and Penelope Cruz? Those 4 alone probably cost them about $10 million, if not more.

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 10:30am

You're probably right, but Fergie was pretty fantastic in the film.

I think it would have done even worse if it didn't have those names though. Hardly anyone outside of the theatre world knows about NINE and without names like Nicole Kidman and Penelope Cruz we would have seen even lower numbers. Sad day.

I wasn't expecting an opening weekend like Hairspray had, but I was hoping it would bring in more than $5 million.

"Somethin's comin', I don't know what it is but it is gonna be great!"

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 10:31am

The numbers ARE bad. Very bad.

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 10:32am

Yes, but Fergie actually SHOULD be in this movie. She can actually sing live, and very well actually.

I'm a professional. Whenever something goes wrong on stage, I know how to handle it so no one ever remembers. I flash my %#$&. "Jayne just sat there while Gina flailed around the stage like an idiot."

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 10:40am

While NINE is an unknown entity, the movie still would have made substantially more money if it was, y'know... good.

Obviously lots of movies that are pieces of crap make money, however, this is the sort of film whose audience reads reviews -- the fact that the film was eviscerated pretty universally by critics probably cost this at least 10 million over Christmas weekend.

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 10:43am

I wonder what the per screen average was, that would be the true testament considering it only opened on about half the screens as, say, Sherlock Holmes.

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 10:53am

It was still pretty weak. $3,862.

Which is kind of awful for a film's opening weekend -- ESPECIALLY when it's only on 1,400 screens.

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 10:54am

Per screen -

Sherlock Holmes - $17,206
Nine - $3862
Alvin and the Chipmunks - $13,210

#10

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 10:55am

This is true for most movies, but especially musicals - word of mouth will make or break the box office receipts.

Most of the movie going public are very cautious about musicals in the first place and when one gets the lackluster reviews and word of mouth as this one, it hurts the movie. Look at Hairspray and Mamma Mia. It entered the charts at a good number but because word of mouth spread, it lasted in the theaters.

"They're eating her and then they're going to eat me. OH MY GOOOOOOOOOOOOOOOOOD!!!!" -Troll 2

Updated On: 12/30/09 at 10:55 AM

#11

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 10:56am

LOL, Alvin and the Chipmunks!

<-----I'M TOTES ROLLING MY EYES

#12

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 11:05am

Nine was a tough sell to begin with, since it's based on a musical that the general public has probably never heard of.

Mamma Mia also got horrible reviews but because it was a crowd-pleasing type movie musical it was able to combat the bad reviews with good word of mouth. Nine is a much more 'serious' movie musical like Sweeney Todd, but unlike Sweeney, which got mostly positive notices, Nine's negative reviews pretty much sunk it. Combine that with the stiff competition this past weekend and you can see why it didn't fare too well at the box office.

"You drank a charm to kill John Proctor's wife! You drank a charm to kill Goody Proctor!" - Betty Parris to Abigail Williams in Arthur Miller's The Crucible

#13

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 11:48am

Really? Alvin and the Chipmunks? That's sad. And I must have been on a different planet when Mamma Mia opened because all the word of mouth I heard wasn't that great. I, personally, thought the movie was awful.

"Somethin's comin', I don't know what it is but it is gonna be great!"

#14

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 11:53am

You were probably in one of those behind closed doors casting meetings.

#15

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 11:57am

Man...you're funny.

"Somethin's comin', I don't know what it is but it is gonna be great!"

#16

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 12:10pm

Thank you.

#17

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 12:13pm

this must have had one of the weakest box office openings for a musical movie in awhile, especially one of this size.

This is what these made during their first weekend wide release
Rent made over 10 million
Mamma Mia over 21 million
Hairspray over 27 million
Dreamgirls over 14 million
Phantom over 9 million
Sweeney over 9 million
Evita over 8 million
Chicago over 8 million

the only one which opened to less was The Producers with just over 3 million

former sadm2 (wink)

#18

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 12:15pm

The movie is a huge flop, it just crashed and burned, there's no way to deny it. It was a very risky project to start with, especially since they were advertising it as a movie musical remake of 8 1/2! Still, the reviews killed it, I don't think there was any hope for it to be a success after it got such terrible reviews. Some movies (ALVIN AND THE CHIPMUNKS, TWILIGHT, et al) are critic proof but a movie musical based on a Fellini movie needed those good reviews.
What worries me about this is how it might affect the future of other movie musicals, especially the ones that the Weinsteins were looking at. I really hope movie musicals keep on being green-lit.
And MAMMA MIA lived on word of mouth alone, especially from its target audience.

"Some people can thrive and bloom living life in a living room, that's perfect for some people of one hundred and five. But I at least gotta try, when I think of all the sights that I gotta see, all the places I gotta play, all the things that I gotta be at"

#19

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 12:20pm

Honestly, I doubt this will kill the movie musical. I mean, ReNt didn't.

#20

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 12:27pm

PRS is right...if RENT didn't kill the movie musical, nothing will.

"Somethin's comin', I don't know what it is but it is gonna be great!"

#21

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 12:43pm

I'm not surprised just by what else came out that week as well. The general public would much rather see action pack films like Sherlock Holmes and Avatar versus a poorly advertised musical they have never heard of. When I saw it there was only 3 other people in the theatre with me. I knew that could not be a good sign.

#22

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 1:00pm

I never understood the logic of opening up 3 or 4 big budget
films at the same time. They fight each other for paying customers. To me, it would make more sense to hold one or 2 back & release them here is less competition.

How much better would NINE have done not going up against Sherlock & Avatar simultaneously?

Poster Emeritus

Updated On: 12/30/09 at 01:00 PM

#23

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 1:34pm

Most likely, it would not have done better at all - you can blame everything under the sun, but at the end of the day, the majority of the people who saw it did not care for it enough to recommend it (word of mouth), the reviews were disastrous, and that's the way it goes sometimes. It's not the end of the world and it's certainly not the end of the movie musical. What it is is a major financial disaster - 80 million budget, at least twenty to thirty million on top of that for prints and advertising, and it's not going to be huge on DVD because DVD is in the toilet and Blu-Ray isn't doing brilliantly right now, at least. Foreign will be what it is, but this is going to lose a lot of money.

It's already been announced that the theater count is being reduced by five or six hundred in the next couple of weeks.

#24

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 1:37pm

"PRS is right...if RENT didn't kill the movie musical, nothing will."

- Lol. I agree.

#25

re: NINE ranks No. 8 at the box office

Posted: 12/30/09 at 1:40pm

How about Alvin & The Chipmunk's NINE with Alvin as Guido & Marshall directing again?

Poster Emeritus

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