The marketing for NINE was first-rate, no question. The trailers were great. Many posters, TV ads, videos, viral campaign, etc. Definitely can't blame that at all.
I do think the release date was unfortunate. It's a traditional time to release "Oscar-bait" movies, but this year the studios are treating it like "midsummer blockbuster season." Traditionally, movies like Avatar, Chipmunks 2, and Sherlock Holmes (the action-adventure) would be summer popcorn movies. Major releases, too.
Not this year. And the strategy paid off. Those movies all did really well in December.
Not sure how well they'll do in January, though. Once we get past the holiday weeks, I predict they will fall off greatly. But (as with most films these days), most of the money will have been made already in the first two weeks. So it shouldn't hurt them in the long run.
NINE "shot blanks" out of the starting gate. That's why Weinstein is pulling the plug and moving on.
*sigh*
Maybe it'll be a hot DVD rental.
Maybe.
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3, Hamilton22