New Be More Chill artwork - Page 2
New Be More Chill artwork
#25New Be More Chill artwork
Posted: 11/27/18 at 11:33am
The 80s is totally my era and that artwork really doesn't give off that much of an 80s vibe other than maybe his t-shirt and the font that's trying way too hard. The Muse album cover is stylistically closer to emulating 80s movie posters. If Be More Chill was going for an 80s vibe, it must be in some sort of superficial misunderstood way that translates to those who aren't really connected to the era. Anyway, if they just fix that font, it would be fine.
"What can you expect from a bunch of seitan worshippers?" - Reginald Tresilian
InTheBathroom1
Broadway Star Joined: 10/6/18
#26New Be More Chill artwork
Posted: 11/27/18 at 11:38amY’all are a bunch of curmudgeons. While I liked the old logo, I love a good rebrand and this fits the show pretty well. And I think it’ll look great on a billboard too.
#27New Be More Chill artwork
Posted: 11/27/18 at 12:01pm
Like I said, I think it's trying to emulate vaporwave. Vaporwave is (was?) a music and aesthetic movement that showed up in the beginning of the decade, wholly on the internet. Wikipedia describes it thus:
"It draws primarily on musical and cultural sources from the 1980s and early 1990s while also being associated with an ambiguous or satirical take on consumer capitalism and technoculture. [...]The style's visual aesthetic incorporates early Internet imagery, late 1990s web design, glitch art, and cyberpunk tropes, as well as anime, Greco-Roman statues, and 3D-rendered objects. VHS degradation is another common effect seen in vaporwave art. Generally, artists limit their source material between Japan's economic flourishment in the 1980s and the September 11 attacks or dot-com bubble burst of 2001"
It became a meme and then trickled out into popular culture and can be seen all over the place now, in some form or another. It's not so much a recreation of the 80s/early 90s as it is taking things identifiable from those times to create a mood.
Be More Chill seems to be trying to piggyback on it, which makes sense, given its plot and its internet following. But the show itself definitely doesn't fall into that genre.
"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."
Updated On: 11/27/18 at 12:01 PM
vampire musical
Stand-by Joined: 6/25/14
#28New Be More Chill artwork
Posted: 11/27/18 at 1:12pm
I get what they were going for and I'm sure the marketing team could wax poetic on the subtle cultural nods and influences of the design. While I love me some synthwave pop/vaporwave aesthetic (gimme that magenta and moody electric blue), the overall design is poorly executed. The Muse poster above is a gorgeous work of pop art. Whereas, the BMC rebrand looks like something quickly slapped together in photoshop.
Are they making it more 80s to appeal to milennials and genXers?
DrowsyKaye
Understudy Joined: 8/27/12
#31New Be More Chill artwork
Posted: 11/27/18 at 1:41pm
Okay, I just did a search on vaporwave and nearly everything I found was immature, pretentious and ugly, though not in a clever way. Just a literally bad way. The new Be More Chill art looks masterful by comparison. Then I tried listening to some vaporwave. I won't make that mistake again. I think the more appropriate term would be "cyber-hipster". It's just recycling crap to try and make it cool by claiming it's retro and ironic.
"What can you expect from a bunch of seitan worshippers?" - Reginald Tresilian
Fan123
Broadway Legend Joined: 8/30/08
#32New Be More Chill artwork
Posted: 11/28/18 at 3:46am
If my memory of the cast recording serves, 80s nostalgia does end up playing an important role in the plot...
Click Here To Toggle Spoiler Content
...as the only thing which can defeat the entity menacing the cast, is a faddish, discontinued 80s product which has been stockpiled by a character. (Is that right?)
And the artwork looks okay to me. I'm pretty indifferent to this show, but the new artwork at least plays up the 'losing yourself' theme.
greensgreens
Broadway Star Joined: 10/14/09
#33New Be More Chill artwork
Posted: 11/28/18 at 6:50pm
I REALLY miss the old days when shows had icons, not just wordmarks and some kind of direct visual representation of the lead character. I honestly feel like this hinders/influences casting down the road and takes away a lot of the mystery and intrigue the simple icons garnered. The logos aren't as easily recognizable either. I mean, Dear Evan Hansen looks like an ad my local hospital would put out. And although I like the style of the new BMC, it's pretty basic and doesn't really get me excited about the show at all.
greensgreens
Broadway Star Joined: 10/14/09
#34New Be More Chill artwork
Posted: 11/28/18 at 6:50pm
I REALLY miss the old days when shows had icons, not just wordmarks and some kind of direct visual representation of the lead character. I honestly feel like this hinders/influences casting down the road and takes away a lot of the mystery and intrigue the simple icons garnered. The logos aren't as easily recognizable either. I mean, Dear Evan Hansen looks like an ad my local hospital would put out. And although I like the style of the new BMC, it's pretty basic and doesn't really get me excited about the show at all.
Lifesmellsweird
Understudy Joined: 11/28/18
#35New Be More Chill artwork
Posted: 11/28/18 at 7:54pm
InTheBathroom1 said: "Y’all are a bunch of curmudgeons. While I liked the old logo, I love a good rebrand and this fits the show pretty well. And I think it’ll look great on a billboard too. "
Truth. All of it.
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