New Be More Chill artwork
New Be More Chill artwork
Alex M
Broadway Star Joined: 11/16/13
#1New Be More Chill artwork
Posted: 11/26/18 at 12:15pm
Didn’t see anyone report this but here’s the new Be More Chill artwork for broadway.
https://www.broadwayworld.com/article/BE-MORE-CHILL-Gets-an-Image-Upgrade-20181126
Any ideas as to why they changed it?
#2New Be More Chill artwork
Posted: 11/26/18 at 12:21pm
Wow, I really do not like that. The red/green/blue was fine.
#3New Be More Chill artwork
Posted: 11/26/18 at 12:33pm
EWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW.
BroadwayConcierge
Broadway Legend Joined: 7/24/15
VotePeron
Broadway Legend Joined: 5/2/13
#5New Be More Chill artwork
Posted: 11/26/18 at 12:53pm
I don't hate it, but I don't understand why they felt they had to ditch the Off-Broadway artwork. Sure, it's standard for shows to get refreshes when they come to Broadway, but this feels very regional-theater-y.
Also - who the hell is on that poster? It sure isn't either of the Wills - it looks almost like Gideon Glick or Chris McCarell lol. Maybe just a model or stock image.
Update: I’m 99% confident now that it’s Will Roland, but like highly vectorized.
#6New Be More Chill artwork
Posted: 11/26/18 at 12:56pm
I guess they want to play up a vaporwave/80s cyberpunk aesthetic?
CaseyBrent41
Stand-by Joined: 8/24/12
#7New Be More Chill artwork
Posted: 11/26/18 at 1:08pm
That has to be some of the ugliest artwork I've ever seen. I don't understand why you would take something that went viral and change anything about it.....While I know it was more the music and some b roll that went viral and not necessarily the art itself, the art is still part of the whole. Why couldn't they have ENHANCED the original artwork.
This (like most Joe Iconis work) looks like College Musical Theater. YIKES!
*Also love how they justify the changes in the video...that was weird.
Alex Kulak2
Broadway Legend Joined: 9/11/16
#10New Be More Chill artwork
Posted: 11/26/18 at 9:06pmI don't mind the colors or the image. It's that font that's terrible.
LxGstv
Broadway Star Joined: 11/22/16
#11New Be More Chill artwork
Posted: 11/26/18 at 9:25pm
Eh, I might be in the minority here, but I see it as an improvement. I was never a fan of the off broadway artwork, the covered head with the blocks and logo always seemed odd to me. This feels more vibrant, a bit younger, which fits with their target audience, doesn’t it?
Also, the font is the same as before, it’s just presented in a neon-sign kinda way now.
HugoP
Understudy Joined: 2/5/15
#12New Be More Chill artwork
Posted: 11/26/18 at 11:01pm
not sure it feels like the artwork for a major Broadway musical (maybe a cyber-FOOTLOOSE?) but I like it a lot more than the original, which was very off-putting (for middle-agers like me, maybe....but we do buy a lot of those tickets). And that font? Doesn't work large or small....oh, and I guess that's a little 'chill pill' built into the title treatment? How's THAT going to work when the title needs to be small?
Anyway, in marketing any show/series/film these days you need to ensure that it'll register when it's a small tile on the TKTS or TODAY TIX app....or in a thumbnail on a site..,..at least the old artwork 'worked' the same way in all sizes.
#13New Be More Chill artwork
Posted: 11/26/18 at 11:10pm
I think it is pretty cool! Prefer it over the original.
#14New Be More Chill artwork
Posted: 11/26/18 at 11:18pm
If the show takes place in the 80s then it makes sense, but I’m pretty sure it doesn’t (I haven’t seen it). I like the grapic of the guy and the pill, but the colors and the font screams retro-. If that doesn’t watch the aesthetic and timeframe of the show then that’s confusing. It does echo 80’s arcade video game or new wave album cover fonts so maybe that is what they were going for? It just makes it look like a one dimensional graphic which I assume isn’t what they want people to think of the show.
Update: It’s kind of growing on me, but still curious to hear from others regarding whether the artwork mirrors the aesthetic of the show itself. I just watched The Hal Prince documentary over the weekend and it certainly doesn’t measure up against the classic artwork for many of his shows, but then again what does?
#15New Be More Chill artwork
Posted: 11/26/18 at 11:27pm
MilesGo2, I got the 80's vibe too. The first thing that crossed my mind when I saw it was Footloose, for some reason.
LLW2
Understudy Joined: 5/27/18
#16New Be More Chill artwork
Posted: 11/26/18 at 11:28pm
Doesn't it just show a guy whose brain is disintegrating into pixels? As someone who knows very little about the show, I find it intriguing.
LxGstv
Broadway Star Joined: 11/22/16
#17New Be More Chill artwork
Posted: 11/26/18 at 11:40pmThey updated the logo on audience rewards and if you look on mobile it looks great actually. I haven’t seen the musical so I can’t comment on that, but graphic wise they are doing a great job.
#18New Be More Chill artwork
Posted: 11/26/18 at 11:49pmIt’s bugging me trying to figure out what eighties album cover or video game it reminds me of. Lol
#19New Be More Chill artwork
Posted: 11/27/18 at 12:28am
Miles2Go2 said: "It’s bugging me trying to figure out what eighties album cover or video game it reminds me of. Lol"
FOOTLOOSE was my first tbought. After your above post, Alan Parsons Project I ROBOT album cover came to mind.
#20New Be More Chill artwork
Posted: 11/27/18 at 12:43am
The blue and hot pink of the 80's seems to be what the cool kids are doing. Take a look at Muse's new album cover.
#21New Be More Chill artwork
Posted: 11/27/18 at 12:49am
Warbucks2 said: "The blue and hot pink of the 80's seems to be what the cool kids are doing. Take a look at Muse's new album cover."
If they are going for the 80s theme, I feel like they should've gone all out, more like that Muse album cover. Honestly, I'm not for or against this change, it just seemed a bit random, I must say, but whatever. The only thing is I feel like its too many bright colors all at once, the magenta, the hot pink, the neon blue; I feel like there should be more black.
BroadwayConcierge
Broadway Legend Joined: 7/24/15
#22New Be More Chill artwork
Posted: 11/27/18 at 12:52am
"Mr. Stark, I don't feel so good..."
#23New Be More Chill artwork
Posted: 11/27/18 at 1:35am
BroadwayConcierge said: ""Mr. Stark, I don't feel so good..."
LOL! YES!
I like what the creatives at Be More Chill called the new look on facebook: retro/futuristic. Similar to what I think Muse was going for. The pixel head and tshirt concept aren't 80's -- so it's some sort of purposeful fusion of the new and old.
For those who haven't seen the show, one of the characters is into 80's/retro things, but I don't think it's strong enough to fully justify an 80's theme for the whole show. But there is at least SOME tie in and not entirely random.
#24New Be More Chill artwork
Posted: 11/27/18 at 1:51am
BroadwayConcierge said: ""Mr. Stark, I don't feel so good..."
The feels!
#25New Be More Chill artwork
Posted: 11/27/18 at 11:33am
The 80s is totally my era and that artwork really doesn't give off that much of an 80s vibe other than maybe his t-shirt and the font that's trying way too hard. The Muse album cover is stylistically closer to emulating 80s movie posters. If Be More Chill was going for an 80s vibe, it must be in some sort of superficial misunderstood way that translates to those who aren't really connected to the era. Anyway, if they just fix that font, it would be fine.
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