quizking101 said: "I also don’t think Broadway as a whole could work on a subscription model. If anything, it would need to be the individual theatre owners that have their own packages (Shubert, Nederlander, ATG, etc) since doing the à la carte approach for all theatres feels like a good way to get screwed over by communication issues"
Agreed with all of these very thoughtful points.
A traditional "subscription" model is a often person paying in advance for a set number of shows, where often they don't choose the dates, just the shows they wish to see, or vice-versa - they don't know the shows but know when they want to go and want a guaranteed seat. (The Met Opera is the strongest example.)
And that model, continuing to reference the Met, is *seriously* in decline and one of the many causes of their challenges. Buyer trends are what they are, per the referenced 2-week out booking period in the article --- you can't tell consumers what their purchasing habits should be, full stop.
But to Quizking101's point - I find it very unlikely this company is anything beyond a concierge package type service which let's people make their 'own bundle' or choose one of their pre-built ones. It took TodayTix nearly a decade to get buy-in from the unions and theatre owners to be taken seriously and allow for direct box office pickup + access to their shows seat locations + the like (ah, the days of the Red Jacket Concierges....!)
I'm absolutely pro anything business that wants to fill our theatres; this one just doesn't seem quite clear or fully baked to me either, and most happily I'll treat this entire thread to Schmackary's if proven wrong. :-)
