Let's not forget how much money Disney lost on the Little Mermaid?
The negative reviews had everything to do with its design, not that it was a bad idea to bring it to the stage or that there was no interest (though the film was 20 years earlier, it is easily one of Disney's most popular animated features). Christmas was just a few weeks after previews started and by the holiday, it was selling like gangbusters for about 9 months until the recession hit. Sales would spike during holidays and summer months, but too low in the interim months to cover the cost of the poorly conceived staging. Add the cost of Aiden Bailey's injury and the show was not going to be able to sustain, even with relatively high grosses in peak months.
I personally don't consider it to be a common assumption that Frozen would encounter the exact same scenario.
Yeah the audiences apparently went wild for the show in Chicago.
Living in Chicago, that never seemed apparent. There was one commercial where they interviewed a handful of audience members who said they loved it in front of a camera that saturated CBS morning television daily in particular, but there was little buzz about the show in the city. It really struggled to sell tickets outside the subscription dates and the show came and went very quietly. Most people I know don't recall it playing in Chicago at all. Even Sense and Sensibility at the Shakespeare Theatre was received more warmly than Amazing Grace.
"What can you expect from a bunch of seitan worshippers?" - Reginald Tresilian