New Sister Act Broadway artwork
#1New Sister Act Broadway artwork
Posted: 10/20/11 at 1:50pm
Thoughts?
#2New Sister Act Broadway artwork
Posted: 10/20/11 at 1:58pmLove it! So much better than the graffiti look.
#2New Sister Act Broadway artwork
Posted: 10/20/11 at 2:04pmSecond one looks better with the logo blending in with the cast and scenery.
#3New Sister Act Broadway artwork
Posted: 10/20/11 at 2:44pmAhh, Photoshop. Pounding another nail into the coffin of good design and typography.
#4New Sister Act Broadway artwork
Posted: 10/20/11 at 3:37pm
The second one certainly addresses one of the reasons the first logo was claimed to fail by Michael Riedel - that people didn't know the show was a spectacle etc..
I like it. It makes the show look so much fun.
#6New Sister Act Broadway artwork
Posted: 10/20/11 at 3:57pmthe cast looks so pale that they remind me of the Voca People.
#7New Sister Act Broadway artwork
Posted: 10/20/11 at 5:47pmMy guess is that originally they thought Sister Act would be a star vehicle for Patina Miller, but when she lots out to Sutton they had to revamp the logo because no one really knows who Patina is.
#8New Sister Act Broadway artwork
Posted: 10/20/11 at 7:14pmI don't really like the font that they chose, but I like the rest of it. The font is just very simple, but I'm guessing they were looking for something closer to the movie logo.
bwayfan7000
Broadway Legend Joined: 3/28/09
#10New Sister Act Broadway artwork
Posted: 10/20/11 at 7:27pmI think I like it...but I'm not sure. I should love the second one, but the picture looks too...candid? I don't really know how to describe what I think of it, but it's not awful. I would just like them to make artwork that makes the show sell, because the show I like, no matter how I feel about the artwork.
#11New Sister Act Broadway artwork
Posted: 10/20/11 at 8:09pmA great example of polishing a turd. Why spend the $$$ on new logos when the show will be gone in 3 months? What a waste.
#12New Sister Act Broadway artwork
Posted: 10/20/11 at 8:46pmLol sad. But why should the producers, who will lose millions if this closes shortly, give up?
#13New Sister Act Broadway artwork
Posted: 10/20/11 at 8:54pm
I think it's a vast improvement over the last logo.
I like it.
#14New Sister Act Broadway artwork
Posted: 10/20/11 at 9:28pmI love it!!!
#15New Sister Act Broadway artwork
Posted: 10/20/11 at 9:41pmI don't know if it's the 3D or the shiny or what, but there is something nauseating about the kerning in the new logo :S
#16New Sister Act Broadway artwork
Posted: 10/20/11 at 9:53pmTo me. it's overstimulating. But then again, so is the musical. Like the previous comment, it definitely gives me a headache.
#19New Sister Act Broadway artwork
Posted: 10/21/11 at 11:48amThe font looks the same as used in the poster for the film, as well as the same placement. Maybe they're trying to get people to recognize/remember it immediately.
husk_charmer
Broadway Legend Joined: 10/19/06
#20New Sister Act Broadway artwork
Posted: 10/21/11 at 12:50pm
Hyperbole_and_a_half-
Agreed. I think the kerning is so weird because of the 3D...I particularly hate it on the 'ER' and 'CT.'
Unknown User
Joined: 12/31/69
#23New Sister Act Broadway artwork
Posted: 10/21/11 at 9:08pmIt's alright but is Gloriously Broadway their slogan? I get the thought behind it but I don't like it...
#24New Sister Act Broadway artwork
Posted: 10/21/11 at 9:13pm

I always liked the "original" logo from a few years ago, I'm sure they have different companies but I wonder why they didn't go back to the concept of this.
Videos















