For example:
Take a show like PIPPIN. It has two lead producers Barry & Fran Weissler and Howard and Janet Kagan. They are billed on the top line of the program. They're the ones who have optioned the rights for the show and have to raise the 13 or so million for its capitalization. They're the only ones who have creative control.
They are normally dependent on other producers to bring in that 13 million in a variety of increments. In the current program you'll see the next paragraph of producers names. In that "section" those particular producers are listed as they raised a certain amount to be there. For arguments sake, lets say they have to raise 500K to get that billing. They can raise that amount in as little as 25K increments from individual investors. So Lets say Jane Doe has her name soley listed in that paragraph as a producer. She might get 25K from grandma, 50K from Uncle Arthur, 150K from her Ford dealership, and so on. Once she reaches that 500K, she is now a Producer with above the title credit, and eligible for a TONY Award credit for her troubles in gathering that amount of money. If you see Jim Johnson/Mary Parker listed in that same paragraph, thats known as a split credit, which means between the two of them, they raised 500K and are both eligible. There is also a three person split credit available .
In the 3rd paragraph on the Pippin title page, those producers most likely had to raise only 250 or 300K, but are still eligible for TONY Award credit as they are above the title as well.
It's all about how much money you can raise to get better placement on the page.
So, the Weisslers and Kagans actually GET the Award, and all those others under current rules, can purchase them for $2,500.00 if the show wins. There is nothing creative about it all, they are simply there to raise money for the lead producer. They get invited to meetings, but normally have no creative input. They do get invited to parties, and are allowed access to house seats, and other small perks.
I know one producer that got a split credit to raise 300K with his partner. The partner was able to raise 200K, and my friend only had to raise 100K. He was able to get 75K from a family member and put the other 25K in himself. He now has a TONY Award ( which he purchased) as a producer from just those two sources.
So, in short, the people giving the 25K or more to these producers are investors only, and not eligible for a TONY Award.
Hope this helps.
Updated On: 5/16/14 at 12:23 AM