Official Hamilton poster art?

[JBroadway]

Posted: 3/2/15 at 11:23pm

https://www.facebook.com/HamiltonMusical

Looks like they've gone social-media-official with a Facebook Page, Twitter page and new artwork! What do you guys think? I personally like it. It's simple, elegant and to the point.

[CoreyRyan3]

Posted: 3/2/15 at 11:27pm

It looks like a rock band logo or something. Idk how I feel about it.

[JBroadway]

Posted: 3/2/15 at 11:32pm

My only issue with it is that it might be a bit too polished. It feels like the show is going for a kind of "gritty" take on the founding fathers, and the logo maybe doesn't express that. Still, I like it much better than the Public art.

[CoreyRyan3]

Posted: 3/2/15 at 11:36pm

Well I definitely don't hate it. And I agree, I like it better than the Public artwork.

[GreasedLightning]

Posted: 3/2/15 at 11:38pm

I LOVE the Public artwork. Much prefer it, actually. This star logo is lame.

I can't seem to find the Twitter. Anyone have a link?

[JBroadway]

Posted: 3/2/15 at 11:39pm

https://twitter.com/HamiltonMusical

[jacobsnchz14]

Posted: 3/2/15 at 11:39pm

I'm sure this is preliminary... the logo and title treatment are too small/not dominant-slash-bold enough for a large marquee.

[LightsOut90]

Posted: 3/2/15 at 11:48pm

it kind of looks like the Hands on A Hardbody logo -.-

[JoseLee_]

Posted: 3/2/15 at 11:49pm

In the Heights logo he's pointing up same as this new logo. Watch all his future Broadway shows be a logo of someone pointing up. His signature. That would be cool.

[Robbie2]

Posted: 3/2/15 at 11:56pm

Art work is probably temporary as a placeholder since it was only confirmed for Broadway just less than a week ago. I doubt the ad agency and creatives confirmed this so quickly as the official poster art for Broadway due to the timing.
---

^JoseLee_
well.... we'll see

Updated On: 3/3/15 at 11:56 PM

[Robbie2]

Posted: 3/3/15 at 4:36pm

Well, I was wrong. It is the official art work from Spotco. for the Broadway production.
https://www.broadwayworld.com/article/Photo-Flash-HAMILTON-Unveils-Broadway-Artwork-20150303

[Fantod]

Posted: 3/3/15 at 4:38pm

That mustard yellow color is so ugly. I think it ranks among the worst I've ever seen.

[Kad]

Posted: 3/3/15 at 4:49pm

I don't love it and am not sure it captures the spirit of the show, but they're still a few months away from a marquee, so who knows if it'll change.

Updated On: 3/3/15 at 04:49 PM

[Fantod]

Posted: 3/3/15 at 4:51pm

I wonder how they will adapt it to the Rodgers marquee.

[VotePeron]

Posted: 3/3/15 at 4:54pm

I absolutely love it! I think it's gritty, bold, and the idea of having Lin as the tip of the star is just very cool.

[somethingwicked]

Posted: 3/3/15 at 5:00pm

It does look remarkably like the artwork for HANDS ON A HARDBODY.

Updated On: 3/3/15 at 05:00 PM

[Mr. Nowack]

Posted: 3/3/15 at 11:52pm

Hmmm I think it has a weird feel that doesn't seem to jive with the rest of the show.

[neonlightsxo]

Posted: 3/4/15 at 9:39am

Because it has a star it looks like Hardbody?

I just think it's awful. Spotco is consistently awful these days. The text is too small.

[CarlosAlberto]

Posted: 3/4/15 at 11:05am

Is Hamilton on the star about getting ready to boogie down a la John Travolta in Saturday Night Fever?

[TooManyLegs]

Posted: 3/4/15 at 4:41pm

I like this logo a lot. i'm sure many of the associations (Saturday Night Fever, Michael Jackson, the Statue of Liberty) are intentional. Of course, the pose also hints at the duel.

I think it's very attractive, and the typography is beautiful. It doesn't strike me as too small at all. It's quite legible.

But I know that people are much happier complaining about graphic design than enjoying it. These days, everyone with a computer thinks they can do a better design than anyone else.

[neonlightsxo]

Posted: 3/4/15 at 4:46pm

I'm not complaining just to complain. The Public artwork is great. No need to change it.

[Cupid Boy2]

Posted: 3/4/15 at 4:49pm

I agree. I love the Public artwork, and I think this new one is definitely a misstep. To me, it's quite bland and cheap looking.

[Sorry-Grateful]

Posted: 3/4/15 at 5:31pm

What are the chances this artwork will get changed before the Broadway marquee goes up? Are they under some sort of contract to use the artwork created by the advertising firm they hired?

[Mr. Nowack]

Posted: 3/4/15 at 5:46pm

BRIDGES changed their hideous artwork, but it was lamentably late in the run arguably after the damage had been done.

My main problem with this image is that it seems like it would be more appropriate for a drama about Hamilton rather than a modern music-filled musical,

[RippedMan]

Posted: 3/4/15 at 6:43pm

Nothing about that logo says fun or hip. It doesn't hint that it's history with a modern take with rap, etc.