Riedel's article, in part:
"THE critics have put Oprah's much- touted media power to the test, and so far it seems to be holding up.
"The Color Purple" — or, as the ads and marquee have it, "Oprah Winfrey's The Color Purple" (it used to be Alice Walker's, but she doesn't sell tickets) — opened Thursday to the kind of tepid reviews that would normally sink a $10 million musical.
But the mighty Oprah innoculated the show against the critics with her appearance on David Letterman (giving him his best ratings in a decade) and a star-studded opening-night bash that generated mountains of positive publicity.
As a result, "The Color Purple" sold more than $350,000 worth of tickets at the box office Friday, another $300,000 on Saturday and about $270,000 on Sunday.
These are not the kinds of numbers that a critically acclaimed blockbuster would post — for comparison's sake, "The Producers" took in over $1 million the day it opened to rave reviews — but they're impressive for a show critics described as "cartoonish," "unsophisticated," "clichéd" and a "watercolor blur." (The Post's Clive Barnes was kinder, praising its "glowing performances.")
Winfrey, who invested $1 million in the musical, attended an ad meeting Friday morning, and told her fellow producers that she would continue to tout the musical on her television show, in her magazine and in interviews.
So while there's some grumbling about the negative reviews, people involved in "The Color Purple" are upbeat about its long-term prospects.
Already, her support for the show has driven its advance ticket sale to $13 million.
A couple of weeks ago, she featured an excerpt from the musical on her TV show, and sold $1 million worth of tickets overnight. Another musical number will be broadcast on the show this Friday.
An analysis of the ZIP codes of the people buying tickets to the show reveals that most of them are from outside New York City, a clear indication that Winfrey is almost single-handedly driving sales.
_______________________________________________________________
The show's producers may have another card up their sleeves as well:
There's a lot of talk on Broadway this week that Winfrey will be asked to host this year's Tony Award telecast.
If she accepts, you can bet "The Color Purple" will be showered with nominations and will have a choice spot on the telecast."
"What a story........ everything but the bloodhounds snappin' at her rear end." -- Birdie
[http://margochanning.broadwayworld.com/]
"The Devil Be Hittin' Me" -- Whitney