SCHOOL OF ROCK amateur rights already being released
Posted: 10/13/15 at 12:17pm
Interesting. I wonder what their reasoning for this. Has someone does this before?
Posted: 10/13/15 at 8:04pm
Phantom has been pretty popular since they started granting the rights to high school and college programs. It seems like a great way to really cultivate interest amongst the up and coming generation of theatre artists.
Bravo to both Lloyd Webber and the Rodgers and Hammerstein Organization for this.
Posted: 10/14/15 at 10:01pm
https://www.youtube.com/watch?v=GFRPXRhBYOI
My 9th grader watched this video and when I told her that her high school might could maybe do this show - and she's going to talk to her drama teacher whose spring show has not been decided upon.
Posted: 10/15/15 at 12:30am
Brick said: "Interesting. I wonder what their reasoning for this. Has someone does this before?"
Agreed that it's interesting. I'd assume that their rationale is pretty straightforward. Publicity with goodwill attached. Since the story is set in a HS band, giving them rights gives the whole enterprise a "paying back" glow. Plus - it's likely to provide all sorts of PR opportunities (and actual potential for feedback and tweaking/embellishment perhaps) on the road to opening night and, ultimately, the Tonys.
Bravo!
Updated On: 10/15/15 at 12:30 AM
Posted: 10/15/15 at 5:49am
It's a HIGH SCHOOL band? I always thought it was younger kids (haven't seen the film.)
It's an odd thing to do, but I can't help wonder if there are less than altruistic reasons behind this. Is he hoping that people will jump on the opportunity and also affect ticket sales?
That being said, I've ordered perusals.
Posted: 10/15/15 at 9:04am
It's a middle school and elementary school with preteen musical prodigies. I think that's part of the reason he's releasing the rights- it's good publicity that he's doing it, but the extreme musical challenge to get child prodigy musicians means that he won't have TOO much overexposure.
Posted: 10/15/15 at 9:09am
I just think it's Webber's attempt at something licensing-ready.
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